CUTTING EDGE
For 30 years, ADO Hair Salon in Tauranga has put the luxe into locks.
WORDS NICKY ADAMS | PHOTOS SALINA GALVAN
Everything about Jason and Penny Davies screams creative. The husband-and-wife team and owners of ADO Hair Salon are lively, animated and above all incredibly knowledgeable about the industry. This year they celebrate 30 years together as both salon owners and in marriage, with 2026 looking to be a year filled with new projects and professional goals.
Achieving this kind of longevity as business owners is no mean feat, yet both Penny and Jason fizz with excitement about the journey so far and the road ahead.
They met, Jason tells me, in 1993. By 1996 they were married and had purchased the business from Jason’s previous boss, when they rebranded to ADO.
Even as young professionals they thrived on the energy of Tauranga. “We’ve always loved Tauranga as a base,” says Penny. Adds Jason, “At the time, our main supplier was L’Oreal Professional and so they were able to offer a lot of opportunities - that connection in Paris was really important. Having the infusion of international trends coming through was vital to our business growth.”
By the early 2000s, L’Oreal Professional strengthened the relationship further by recognising the talent of the team, selecting Jason to go to Paris, which was, he says, “a very humbling experience, but one which really opened our eyes up to the possibilities.”
This dynamic was stepped up further when Jason was chosen as an educator (a position he retained for 11 years), meaning he has been instrumental in bringing innovative styles, techniques and technology from the heart of the industry in Europe back to New Zealand.
Despite both being ridiculously creative, Penny and Jason together drill into the different business aspects of the salon. They then come together, constantly inspiring each other with their love of the craft. They are generous with their talents, sharing them with the community. If you’ve ever been to a local event with mind-blowing hair or props, from dance shows to Tarnished Frocks and Divas, you can be sure this couple is behind the scenes.
But the ability to harness the crazy and streamline their trade has been a big part of their 30 years in the industry. As Jason explains, “There’s a symbiotic nature to it, with the artistry supporting the business, but the business simultaneously supporting the creativity.”
With hair one of the most trend-led aspects of an individual’s experience, it’s exciting to know that the salon is not just following but leading with flair. Along with the consumer accessible styles, Jason says, “we can also turn our hand to the zanier looks.”
Penny and Jason have always prided themselves on their fusion of different methodologies; they bring in the cleaner cuts of Vidal Sassoon, but equally will work to the softer textured styles championed by Toni & Guy. This flexibility is something they acknowledge has served them well.
When I ask what they feel their greatest achievement has been over the years, they are in accord. “Penny and I both feel it’s the way we’ve created a salon with a distinctive vision and a leading-edge team that’s endured within the industry. We’ve cultivated a longstanding clientele that’s supported us, and we’ve done it together.”
As for the ‘where to next’, the excitement is palpable. Penny is the first to let the cat out of the bag. “We’re planning a boutique training programme, where we train up new skilled stylists, taking in ten, keeping a couple and the rest will go to other salons”.
With Jason’s background in education and Penny’s passion to nurture talent, this feels like the perfect next chapter. ADO.NZ