A perfect fit
Owner of an iconic Tauranga store, Wendy Simister of Wendys Boutique, celebrates 40 years in fashion.
Owner of an iconic Tauranga store, Wendy Simister of Wendys Boutique, celebrates 40 years in fashion.
words Nicky Adams | photos Jahl Marshall
Preconceptions are tricky to shake, so when meeting Wendy Simister, with her beaming smile and gentle manner, it’s hard to believe that she’s a businesswoman celebrating 40 years of running her own fashion store, Wendys Boutique. If proof was needed that it’s possible to possess business acumen and the kindest of natures, look no further than Wendy.
The second of four daughters, at just 18 years old Wendy began working in Maison Monique, a local premium ladies' store. With a core value of hard work drilled into her by her parents, it wasn’t long before Wendy thought about owning her own premises. Although young, she had been taught, “With drive and determination you can do anything.” By 21, Wendy had opened her own fashion boutique. With 17-year-old sister Sandy by her side, the doors were opened to the same premises on Eleventh Avenue that Wendys Boutique still operates from today. “We laughed our way through the day, but I remember wondering if we would actually sell anything,” Wendy recalls.
Forty years ago, this area was considered the outskirts of town: “It was all I could afford, but I always thought if people wanted to come shopping they would travel. It was about the experience.” Wendy was clear on her direction and had always appreciated beautifully made clothes; “I wanted things that were different, but that aligned with what I liked as well,” she explains. Trawling Auckland for stock, paid for upfront and brought back in the boot of her car, she says, “I tried to get things that weren’t readily available in Tauranga.”
From the get-go Wendy had her finger on the pulse, even down to having the foresight it took to build up a database from the very start. “I used to handwrite newsletters to my customers – you just didn’t have the technology. I’ve always tried to personalise everything. Of course, fashion and the business side of things are very important, but above all it’s the people – the customers, the staff, the ones you surround yourself with. Because they’re your network of support and there’s always a seesaw where you need help, or you give help.
Wendy’s strengths undoubtedly lie in inspiring loyalty and continuity in her team. When sister Sandy left to travel 12 years after the launch of the business, her other sister Sally came to work in the back office, and stayed as a sounding board, buying buddy, and PA until her passing last year. Wendy remembers the time her now adult children (Matt and Hannah) were young, being busy business ones. “We very quickly grew to quite a big team. At one point it was all-consuming. There were a couple of times I was asked to franchise but I couldn’t see how I could do that. The biggest component is the people factor, and you can’t just duplicate that.”
Wendy’s strong bond extends to suppliers and designers; among too many to mention, Loobie’s Story and Trelise Cooper are labels with whom Wendy shares a long history, that has crossed into friendship with owners/designers Laurinda and Trelise. Wendy is emphatic: “Both have just done so much for New Zealand fashion.” Laurinda, she says, has amazing vision when she creates her collections, and Trelise “is so incredibly creative, I hold her in such high regard.” Loyalty and support characterise these relationships – “it’s very much a two-way business with suppliers – and a mutual respect for what the other is trying to achieve. When suppliers went online they were effectively in competition, but you could either take it the wrong way or see it as the way of the future.”
With the advent of the internet came the explosion of online shopping and access to global fashion. Wendy is quick to identify changemakers and will adopt new strategies at lightning speed. Always trying to be ahead of the curve has been a deliberate methodology. I wonder if she’s a risk-taker, which she ponders
for a moment – “Probably, but not too intensely. At the end of each season, I evaluate everything. I take notice of others, but I always want to do something original. I’m already thinking about what hasn’t been done before – which sounds crazy now with the internet. I’m forever grateful I knew instinctively that setting up the online store was the right thing to do. And I’m not scared of change.”
One aspect of Wendy's longevity has been accommodating her loyal clientele and their trend-led needs, while simultaneously embracing a new demographic. Her solution was to open Tilda on Mount Main Street in 2015. I wonder why she didn’t just trade on her already successful name and open a second Wendys, but she says, “I thought that it was a good opportunity to bring in new brands and a younger feel.”
I wonder if she would consider whether she has made many mistakes over
the years. “I’ve made so many! But experience is knowledge. You don’t
learn if you don’t make mistakes. Things might not go as well as you’d hoped, and you must always be prepared for a rainy day. But the great thing about fashion
is that you get the chance to start again each season.” While Wendy may give the impression of having sailed along, buoyed by her naturally sunny personality, it’s clear that her keen mind and intelligence, along with a never-ending thirst for knowledge, have been trusty tools in her toolbox. Far from jaded, she seems as passionate as she would have been 40 years ago, with her joy for the industry as undimmed as her smile. As she says with total conviction: “I love people and I love fashion.”
Style status
Versatility is key for the wardrobe this season
Versatility is key for the wardrobe this season.
Words Nicky Adams
Auguste Lelia maxi dress $299
Hot stuff
Balancing work and play outfits across the summer months is an annual consideration for most of us as the temperature rises. No one wants to overinvest in office wear, so to find pieces that tick the boxes of appropriate, breathable and stylish can be a challenge.
Gear shift dress $229
Sheath dresses just so happen to be on-trend and, with their easy fit, will suit most body shapes. A style that is readily available in linen and cotton, should you opt for a sheer fabric, find a light slip to layer underneath. If it feels too shapeless, then belts are another key trend and one that will add a waistline.
MakJordan stripe blazer $239 and Salma stripe pants $175
An oversized slouchy suit in a light linen with a satin camisole top underneath is super versatile for office or evening – just change up footwear from ballet flats to heels. If you’re feeling brave, an all-white suit comes off as effortlessly elevated – classic monochrome definitely comes under the luxe category.
Beach shirt $385,
Caitlincrisp.com
Laser-cut designs are a thoroughly modern take on a lace look; still conjuring up all the romanticism associated with this finish, a shirt can be put with anything and will pay style dividends.
We know cargo pants are big hitters this season, and they’re coming in multiple fabrics, freeing them up from just streetwear – try styling with kitten heels for the office.
Lilac and purple had a makeover last year, and the softer tones remain a really coveted colour this season. It’s fun to pair the various shades together or, if this is too much, just try a splash among other colourways.
Trending Now
Most wanted this season
Wear It Well
Ultra-feminine and floaty are trends that naturally lend themselves to this time of year; semi-sheer can look sophisticated and polished while still giving off a light and breezy vibe. More timeless than trendy, it can take you from day event to evening occasion seamlessly. Above all, we want our summer outfits to feel effortless – the silhouette of the season is definitely strapless, which works perfectly with the hot weather holy grail of achieving as few tan lines as possible.
Morgan pleat bodice $229 and Morgan pleat skirt $249,
The simplicity of style is timeless; however, strapless naturally lends itself to a dressy occasion – and the cleaner the lines, the more you can layer up the accessories. Depending on the fabric (and event), the footwear will follow – cottons and stretch ribbed materials will suit casual slides, jandals or sneakers; and although we love to throw street shoes with everything, satin or shimmery fabric will dazzle with a dressy sandal. It’s fun to signal the frivolity of summer with your colours; vibrant hues are key this season – and if you don’t usually indulge, then try toning down by pairing with a more neutral piece such as jacket.
Riti Dress $529
Whether you love them or loathe them, tailored shorts are here to stay this season; despite being a look that is trickier to carry off, worn with heels, even the haters will be converted to the Bermuda length. Again on the divisive front is a 1980s favourite. If I say bubble hems are back, I’m sure there will be mad scrabbling in the bottom of dress-up boxes. But like any past style, it’s reappeared in a more sophisticated form. Its full, voluminous style requires visual balance from top to toe, but creates a dramatic look that will be a showstopper.
Trelise Cooper Crazy In Love dress $999,
Shapeshifting
Underpin your look for the ultimate outcome.
When it comes to makeovers, the world of shapewear is right up there at the top of the tree. A gradual rebranding over the last 20 years has amped up into full force over the last five, to the point where most women will boast at least one pair of firm flesh-coloured undies in their lingerie collection.
The emphasis has moved from slogans that were enough to make you sweat at the mere thought – “hold-me-ins that don’t let you out” a popular catchphrase that said it all – to a rebranding as empowering underwear essentials that give you a seamless, smooth silhouette. Botox for the body, if you will. Our love affair with silky slip dresses and body-con loungewear has meant that the merits of good solid undies cannot be understated to achieve the ultimate flawless finish.
Women’s dressing has historically relied on firm foundations, most famously the corset, and while we’ve largely evolved from the belief in blatant restriction, the concept has been taken and transformed into in all manner of variants (that unless you’ve dabbled in this world before, you really would have no idea existed). From the basic seamless slip that will give you line-free curves (some with built-in bra, some designed to go over your own), to a backless bodysuit (a real lifesaver if you want something that gives boob support and smooths over your tummy area) to high-waisted shorts that will smooth the belly, ensure no panty line, and continue over top of legs. There is literally something for every dress, occasion, and body shape. The most well-known of the brands are Spanx in the States, and Nancy Ganz here in New Zealand. Nancy Ganz has been at this game for a long time, which is reflected in the sheer variety on offer, and is easily available (Farmers). Kmart is worth checking out for entry level pieces. However, if you’re happy to shop online the Skims brand from Kim Kardashian has in some ways revolutionised the mass market, so much so that she has just introduced Skims for men – designed to enhance not conceal curves, she has had the forethought to introduce inclusive sizing and diverse shades from beige to brown. The brand has also thrown in a few other innovations – the one-leg undies are a godsend to anyone with a maxi dress with a side split.
There are other tricks of the trade used to perfect a polished look. Boob Tape is useful, although how effective depends on the size and perkiness of your breasts – “three children” and “boob tape” don’t usually work in the same sentence. Nevertheless, it’s worth a go – double- sided, it sticks to your skin, then onto the dress. Using it is something you want to practise first as it can be as tricky as eating jelly with a fork. However, even if you don’t manage to harness your breasts effectively, it can be super useful for sticking down a gaping décolletage on a plunging dress.
To achieve the ultimate look, the focus is to avoid anything that makes you feel as though you are being squeezed in. The point of the evolution of shapewear is that it is no longer seen as a tool in flab fighting –anything that claims to eliminate excess flesh totally overlooks the physics of the body. Just like a sausage, if you’re pushing something into a tight skin, the law of science dictates that it must burst out somewhere else, and no one wants spillage over the top of a waistband.
So just like with the external outfit, try, try and try again until you find the under-garment that may not look pretty, but feels fabulous.
Fashion forecast
Get ahead with the latest summer fashion trends.
Louis Vuitton
Mix and Match
If you thought you’d seen enough rugby shirts after the World Cup to last
a lifetime, then you’re out of luck. The cool crowd have brought back this dad trend as a must-have, and it’s not just for the sideline sports fans: If you’re in any doubt then take note from the coolest of them all, Chloe Sevigny, spotted sporting one in downtown New York.
Stella McCartney
Tie it up
Sharp suiting – also known as power dressing – is a look that designers have brought to the fore for autumn/winter. This more polished approach to suiting is a throwback to the 1980s, so it’s no surprise to see exaggerated shoulders and sleek silhouettes. Throw in the double-breasted jackets, sartorial use of ties and tailored pinstriped pencil skirt suits and it’s hard not to feel nostalgic.
Alessandra Rich
Skirting the Issue
Denim skirts have been yanked back from the early noughties and heralded as the denim-to-die-for this season. In all lengths from midi to maxi, there’s a range of colourways and styles with detailing, belts and splits. This is one runway style that translates seamlessly to the wardrobe. For the cooler months and the shorter lengths, pair with long boots underneath for practicality.
MakeBottega Veneta
Leather looks
Leather has been in every winter wardrobe for a number of years; however, it’s looking to reach its zenith for autumn/winter 23. Never has this medium been used with such breadth – versatility is an understatement. Skirts, shirts, denim-look leather, evening dresses – even socks.
Style status
Spring into action with trans-seasonal pieces
Spring into action with trans-seasonal pieces
Words Nicky Adams
Augustine Ezra Skirt $159.99, Betty Blazer, $199.99, AND Kesha top, $139.99, all from Augustine.co.nz
READ THE ROOM
Again and again the same phrase is being reiterated – timeless rather than trendy; reimagining and repurposing classics with sensitivity to the economic climate. Staples should make up around 70 percent of your wardrobe and be trans-seasonal. If you update with one basic, make it utility wear – a pair of cargo pants, jacket or dress. Rather than the shapeless low-rise trousers of Y2K, this time cargos are tailored, and utility wear boasts well-placed pockets and comes in a range of colours and fabrics. Trousers are a solid staple this season; along with
ultra-baggy styles, straight leg (both jeans and tailored) are a great investment.
Unisex ACW X TBL Hunting Parka, $1,500 from timberland.co.nz
Xander tailored pant, $159 from iloveugly.co.nz
PUMA Cali Court sneakers, $160 from nz.puma.com
RETRO CHIC
Great for the office, casual or event wear is the spring staple of florals, and jewel tones give a fresh perspective. Tweed is strong this season and along with the classic jacket, there are sheath dresses and two-piece combos. Meanwhile the white sneaker trend has morphed into subcategories. Celebs have been seen in Adidas Originals which look great with wide-leg pants. Elevated sports luxe tends to be understated and easy to pair with anything, while the closest to a “trainer” often introduces colour while giving a 90s vibe (the Asics Gel Kayano celebrated its 30th anniversary with a new release). These are best paired with oversized blazers and baggy jeans, not dresses.
Trelise Cooper At A Cinch Dress, $899 from wendysboutique.co.nz
Asics Gel Kayano Legacy, $340 from asics.com/nz/en-nz
Twist detail halterneck jumpsuit, $215 from Cos, Commercial Bay, Auckland
TRENDING NOW
Most wanted this season
BRIGHT, SUNSHINY DAYS
As the weather starts lifting, why not lean into glamour with something elegant or slinky. Corset styles are here to stay, and have been worked into patterned and floral dresses, giving off a vintage rather than bedroom feel. If you gravitate more towards easy to wear, easy to care, then a strapless silhouette is a key look, whether in maxi or mini length. Again, there’s that 90s minimalism prevalent in the aesthetic, but stretch fabrics have come a long way in that time, so comfort is a bonus. Necklines have been a focus for summer styles, with delicate shoulder reveals and halter necklines big news, whether in tops or incorporated into all-in-ones. Spring pastels are a tried and tested seasonal win. While barely there hues of baby pinks, blues, lavender and sunshine-yellow may feel like a cliché, they just look so good as the weather brightens.
Knewe Dakota Dress, $229 from street2surf.co.nz
L’idee Vacances top, $262 & skirt, $239 from superette.co.nz
Venice Shoes, $319 from nicolerebstock.com
Simply Italian Wreath Earrings, $244 from tillyandtiffen.co.nz
FESTVAL FEVER
If concert wear is front and centre, you’ll know that the bigger the star, the more themed the ensemble. While festival fashion has always been a thing (think Coachella, as much a fashion statement as an event, or Glastonbury grunge aesthetic), it seems themed threads have gone mainstream – so much so that some websites (ASOS, One Teaspoon) devote sections to concert looks. Cowboy boots will forever be synonymous with boho, as chic with shorts as with sequins; the Taylor Swift Eras tour has made fringed outerwear a must-have. Check out party dresses that can be paired with sneakers as well as heels – comfort is key! The concert must-have of 2023 is the perspex bag; rather than just another revival of a 90s look, its high visibility ticks all the security boxes.
Self Portrait Gold Sequin Mini Skirt, $589 from superette.co.nz
All Star Hand Embellished Leather Jacket, $780 from oneteaspoon.com.au
Aviator sunglasses, $39.99 from
Golden Emboss Glamour shoes, $219 from minx.co.nz
Celestial Rose Long-sleeved Top, $109 from oneteaspoon.com.au
Mini Slouch handbag, $380 from helenmiller.co.nz
WHAT TO WEAR
How to tackle a dress code.
Event wear dressing goes hand in hand with several “in a perfect world” prerequisites. Ideally, the outfit will be unique enough that you don’t arrive and find you’re twinning with anyone else; the ensemble will be crease-proof – and sweat-proof – enough to survive the day and, of course, it goes without saying that you feel like the very best version of yourself when you rock up to the do.
Depending on your relationship with fashion, the chance to go all out for an event, whether it be the races, a wedding or a formal evening, can either get the adrenalin pumping through exhilaration or sheer terror. You may have more than one date in your diary, but lots of events doesn’t have to mean lots of looks. Going to the races calls for something on the classic and conservative side (go easy on the cut-outs, sheer and above-the-knee) as does a wedding, so it’s possible there could be crossover for these events. Equally, for a cocktail or a black-tie event, one outfit could serve both purposes. Change up the accessories, jackets and hair and no-one need know.
If you want to guarantee a unique look then shopping for vintage is fun, but if you’re buying unseen then it’s worth remembering sizing has changed over the years; a dress from the 70s will size smaller than present day. Renting occasionwear is increasingly popular and is a great way to source a label you might not find locally. Australasia has some phenomenal boutique designers; the smaller the run rate, the better your chance of being a standout.
Decoding the invitation
Navigating a dress-code can sometimes feel dicey, but it doesn’t need to be:
Smart/casual – dress up a little and break out that elevated look that’s just a smidge too smart for a dinner date. Preferably not jeans (unless they’re dark denim and you might get away with it) paired with a chic top for women or collared shirt for men rather than a tee, and heels or dress shoes as opposed to trainers.
Cocktail – bring on the satin, silks, velvets... A cocktail dress is traditionally thought of as around knee-length, although maxi is equally on point. For men, suits (with shirt and tie), usually dark in shade but if it’s a daytime event, light colours can be cool.
Black tie – gown or cocktail dress, go big or go home. Elevate your look with accessories, evening bags, jewellery, shoes. Tuxedo for men with bow tie.
White tie – this is top tier, so if you’ve been invited to an event like this, it’s unlikely you need advice! On the off-chance you do, then floor length gown terrain, tails for men – and white gloves all around.
Key looks for event wear spring 2023
Orange has been noted as a number one wedding guest colour this season, while green, brown and navy are also topping colour charts. Along with longer hemlines, cocktail, boho and western looks. High/low hemlines, tulle and ruffles. Elevated fringe.
Inside scoop
For women:
“The biggest trends we’re seeing are lots of bright colours and beautiful prints which Trelise Cooper does so well; we’re also seeing florals coming from our European labels.” The team at Wendy’s Boutique
For men:
“Shades coming through are rich dark greens, with complementary brown/tan buttons and contrasting stitch on jackets. White or black shirts with subtle textures look sharp worn underneath.” Jason Dovey, Bond & Co.
FASHION FORECAST
Get ahead with the latest summer fashion trends.
Seeing Red
For those desperately trying to balance out the shades of pink that are everywhere this spring, then throw in some red. A colour that is not only strong for summer, but one that is dominating the colour wheel for next autumn, it’s being showcased as head to toe rather than just accents. If you want to get ahead of the curve, this is one way to do it.
Wrapped Up
Never far away from the top trends, the bow is back this summer. On skirts, dresses and blouses – whimsical and romantic, for 2023, the bigger the bow the better. Oversized makes for a statement, and whether
on the shoulder as a strap detail, or added as a three-dimensional embellishment, the feminine look is a hit. If this is too much, then the easiest way to wear a bow is a loosely tied pussybow blouse.
Water Works
Summer resort trend is all about the mermaid inspiration – ranging from
a sprinkling of ocean to full- on Ariel under the sea. A body-skimming gown with a fishtail skirt is an obvious interpretation, along with pearl jewellery, crochet separates and sequin column dresses. If sequins feel like they’ve supersized, that’s because they have. Outfits are bedecked with lots of the larger scale-like sequins – paillettes. Sealike shades bring the look into force, with aqua, cerulean and cobalt colourways.
Pep Talk
If you’ve started noticing a resurgence of the peplum trend, you’d be right – and by summer it will be in full force. Generally a more structured look that in itself can be divisive, historically it has played into tailoring; however with its summer ’23 reboot it’s being incorporated not just into dresses but also jackets and tops, while being softened into almost a frill
in some cases.
Style status
Keep cosy but cool with key elements this season
Keep cosy but cool with key elements this season.
Words Nicky Adams
LAYER UP
Winter is the time when fabrics really come into play. Texture adds a whole new layer to any piece, so the distinctive look of mohair, or the sheen of silk or satin can take an outfit to the next level. Wool is at the fore in its many forms, and a modernised Fair Isle jumper is a cool retro aesthetic. Match with a pair of leather pants and chunky boots, or a statement sweater in cable knit or an on-trend colour (there are greens and pinks galore), and you have an outfit that breezes from day to night. If a jumper feels like too much of a temperature commitment (no one wants to feel trapped sweating it out on a mild Bay day), then consider a cardigan. Versatile to the end, it’s the ultimate seasonal sneak piece as you still get to showcase the outfit beneath.
Wrapping up in something snuggly has never been more acceptable with the post-pandemic love fest for leisurewear. A determination to prioritise comfort has led to a burgeoning market for anything you feel good in. Meanwhile, a solid staple that’s hit the big time this season is the white shirt – with the potential to be styled in multiple ways, it’s a foundation piece that you can’t do without. Winter accessories are surely the most gratifying, and this year the bigger the scarf, the more on-trend. A lightweight version comes into its own with its ability to double as sleek outfit accent and draught excluder when you get the seat no-one wants next to the open office door
Mulberry Bronte Bag $85, for stockists contact antlernz.co.nz
Principessa Dress, $570, twentysevennames.co.nz
Cable Knit Fair Isle Sweater, $299.95,
scotch-soda.com.au
Geo White Shirt, $269, Chartreuse Sailor Jeans, $289, nz.kowtowclothing.com
Peter Alexander Knit Check Cardi $99.99, peteralexander.co.nz
Easel Combat Boot, $400, mipiaci.co.nz
Garica faux leather pants, $255, urbanvogue.co.nz
Green Abstract Leopard Scarf $39, for stockists contact antlernz.co.nz
TRENDING NOW
Most wanted this season.
Unpack the partywear
Looking polished in winter always feels like a bit more of an effort – but the dazzle can still be worked into the outfit, just in different ways. The most obvious route is via your outerwear – a stylish, quality winter coat or jacket is an investment piece that will not just elevate your look but will be with you to the end. When you’re going glam in winter, you want hard-working multifunctional looks that will translate just as well at a milestone birthday party as a black-tie event. Balancing statement with staples is easy
to achieve with an on-trend maxi dress or skirt. Full-leg coverage makes this the ultimate cold-weather piece that can turn its hand to a host of different looks. Style with a blazer or larger-than-life faux fur for a super cool classic silhouette, or throw on a low-key jacket for contemporary. Plush textures are going strong, so don’t shy away from a furry, feather or shearling aesthetic. To extend your looks still further, consider winterising items in your wardrobe by incorporating layering pieces. Fine knit merinos or turtlenecks will slip under dresses and can be styled either to blend in or as a contrast.
Ruby Ariel Dress $329, rubynz.com
Nautica Ring $379, silkandsteel.co.nz
Curtis sleeveless Blouse $199,
rubynz.com/collections/liam
Scarf Mini Skirt $519 (limited edition), zara.com/nz
Nautica Hoops $269, silkandsteel.co.nz
In your element
The scarf trend has crept into clothing and can
be found incorporated into everything from coats to skirts. Embellishments are key; however, it’s worth thinking about the type of event before you commit to a look – stand-up versus sit-down can be more of an outfit barometer than you think (hours on a seat-full of sequins can be prickly). Instead tie these aspects in other ways. A black ankle boot will be a wise investment, good with maxis and pants, a sleek slimline heel makes this the perfect footwear to swap in to replace ankle-baring heels. If you’ve opted for a minimal design outfit then top the look off with an evening bag with extra va-va-voom; high shine or intricate detailing is a sartorial win.
Angel Feather Jacket $499, stormonline.com
Cashmere oversized sweater, honeydew,
$859, standardissue.co.nz
Darcy Suede Boots $490, scarpa.co.nz
C/MEO Reciprocate Mini Dress $349,
cocowellington.co.nz
Brie Leon Antonia Bag $250,
paperplanestore.com
COLOUR ME PRETTY
Work out which shades will light up your life. Words Nicky Adams
While we live in a time of obsessing over miracle creams and tweakments, the more achievable secret to looking our best is far simpler and lies not in a needle but in our wardrobe. For men and women alike, some colours will quite literally take years off you by visually brightening your skin tone. Others will suck the very life force from you.
Deciphering the colour palette that best suits your skin tone is not an exact science. A professional colour analysis is one way of doing it, or you can DIY it by holding up different colours close to your face to see which give you a lift. No matter how light or dark your skin is on the outside, cool, warm and neutral undertones are the colours that come through from under the surface of your skin. By looking at the veins on your wrist you may be able to work out where you sit. Blue or purple veins indicate a cool skin, green means warm. If, like me, you have spent lots of time staring at your veins but remain none the wiser, it might be that you sit between both and are neutral. Another tried-and-tested way is by looking at your jewellery or watch; silver looks good on cool skin tones, while gold flatters warm tones. Failing all these methods, most people will know how they react to the sun’s rays – warm undertones tend to tan, cool will burn more easily. While hair colour is no clear-cut indicator, generally the darker your hair, eyes and skin, the brighter the better, whereas naturally fair of skin and hair will find pastels and paler shades complement their features.
Once you’ve got a baseline of the shades that theoretically flatter you, don't be too literal. It’s very common to simply dismiss a colour and all the shades that lie around it when armed with the perception that the base colour does not suit you. However, different hues within the colour wheel can be subtle to the eye yet throw off a totally different look. Using white as an example, the wrong hue can easily make you look washed out – while pure white looks fabulous on cool complexions, a shift to ivory makes it stunning for warm. So, if there is a colour you’ve mentally banned, try again with an alternative that sits in close proximity.
If you’re reading this with a view that it’s irrelevant because “one size fits all” black is your go-to, then I have bad news. Black has long been considered the safe option, but for many complexions it can drain all the colour from the face; worse still, it can cause shadows that pool in those fine wrinkles, which of course is more obvious as we mature. If this is the case, you might find that swapping out black for navy is like switching on an internal light.
Once you’ve found those shades that really make an impact, don’t be scared to dial it up a notch. As we mature, vibrant colours become a statement. We’re in a fashion moment where dopamine dressing rules supreme - nevertheless, if you simply can’t make your favourite colour work then don’t despair, all is not lost. The key is to keep it at a distance from your face, so anything worn from the waist down will work. Equally use the colour to build on to accessorise with bright heels or matching bags.
Cool dressing
Pink or bluey-red undertones tend to blush more easily. Aim for bright greens, purples, bold and pale blues, jewel tones, cool greys, crisp white and sea shades.
Warm wearers
Yellowish or olive undertones look good in earth colours. Try greens, browns, warm reds, orange, peach, coral, yellow, taupe and off-white.
Neutral undertones
You suit a variety of hues and shades and can get away with most colours, so wear what makes you feel best, but be careful of bright colours.
Universally flattering colours
Anyone can wear these, whether you're cool, warm, or neutral, so don't be afraid to go bold with true red, teal and dark purple
FASHION FORECAST
Get ahead with the latest spring fashion trends.
What Lies Beneath
Lingerie-inspired looks have left the bedroom and will be hitting the high street. Think corseted tops and beautiful satins along with sheer fabrics and luxurious lace trimmings. The ubiquitous slip dress will be seen with lacy accents, and pretty camisole tops abound. To be this slinky needs confidence, and this trend is a something of a twist on power dressing.
A New Angle
Well, hold onto your hats – flattering and relatable? Surely not! Asymmetric hemlines are big for spring. This look lends itself to a fabric with movement and ruching along the seam; both aspects make this super easy to wear.
Shine Bright
Silver is coming out as leader of the metallics. A little more discreet than gold, it can be toned down to pewter, and slides into daywear with ease. Meanwhile, lime is the shade that will sing spring from the low-sheen colour chart. Refreshing and with a range of tones suited to most people, it’s a bold choice, but one that signals summer is on its way. With a colour this vibrant, the design is best pared back to let the hue do the talking.
Ethereal Beauty
Sleek draped dresses and skirts – dreamy, goddess-like and the new romantic on the runway. Avoid looking too costumey by keeping accessories to the minimal. It’s a soft, undone, and with its pleats and gathers in all the right places, very flattering look. It’s also a style that can be played around with for day wear, but translates easily into sultry evening attire or sophisticated event wear. The Greek goddess look is the ultimate classic.
Sole searching
Mount Maunganui photographer and creative Tasha Meys, better known on Instagram as @tastefullytash, shares her top winter footwear picks from SOLECT.
Mount Maunganui photographer and creative Tasha Meys, better known on Instagram as @tastefullytash, shares her top winter footwear picks from SOLECT
Boots in
“A high-quality black boot is a staple in my winter wardrobe. Pair with jeans, winter dresses or smart trousers.”
Timberland Cortina Valley Chelsea Boot $360
Cream please
“I’m all about a sneaker which works as well for a run up the Mount as it does with jeans for a casual vibe.”
ASICS Gel 1130 $190
Cosy toes
“These pink sheepskin slippers feel like a fluffy hug for my feet. Snuggly indoors yet easy-wear outdoors due to their hard soles.”
EMU Australia Mayberry Slippers $80
Shear comfort
“A shearling-lined cold-weather version of these classic Birks is a dream. Wear with cute socks for extra warmth. They feel like slippers but are totally acceptable to wear in public!”
Birkenstock Arizona Shearling $350
Star turn
“I love that the lift gives you that extra bit of height! Leather is warmer than the canvas version, so perfect with jeans for cooler days, or a dress and trench for an evening look.”
Chuck Taylor All Star Leather Lift Low $150
Support local
“Alongside a black boot, I love a brown boot in winter for a softer look. Ideal with blue denim and a white shirt.”
Chaos & Harmony Montreux Boot $390
Feel-good fashion
Sister boutiques Urban Vogue and George Edward keep fashion at the forefront.
Sister boutiques Urban Vogue and George Edward keep fashion at the forefront.
Words Nicky Adams | Photos Salina Galvan
Buying clothes is a bona fide spirit lifter. There is joy (and adrenalin) involved in finding that perfect outfit, but a huge part of the experience is being comfortable and confident in your surroundings when you make those choices. Vicki Burns, owner operator of Urban Vogue and George Edward in Bethlehem, and her team are exactly the sort of people you want to be there to help with those – sometimes complicated decisions.
Despite 30 years in the industry, Vicki has not been caught up in the smoke and mirrors of the fashion world. What drives her is knowing that her customers can enjoy all the attractions of a boutique surroundings but have access to attainable but individual pieces. With her own style leaning towards a casual steampunk aesthetic, what Vicki loves is that she has found her niche in the market by bringing her client base a range of looks that are influenced not by her personal preference, but by good style and high quality rather than moving trends. In fact, she tells me, her best feedback is when customers come back and say, “I’ve thrashed that piece – can I have something similar?” Not, she laughs, the best business model in a trend-led industry.
Her small team are, like Vicki, there to help with their considerable experience and expertise, rather than to tell people they look good to secure a sale. The success of this ethos is reflected in the fact that the majority of the two stores enjoy predominantly repeat custom. The team have mostly been with Vicki from the very beginning, or the early days. Urban Vogue was established 16 years ago when Bethlehem Town Centre was developed, and Vicki took over George Edward a year or so later. She finds it works well having the two stores so close together. There’s a slightly different emphasis on stock, with Urban Vogue catering to those looks that you won’t find elsewhere, and George Edward leaning more towards classic, modern chic. But with the same staff working between the two shops and having knowledge of the entire stock, there’s a synergy that means customers have the benefit of a far more extensive pool that they would first have thought. The team of Kim, Sonia, Robyn, Megan and Donna all bring a unique skill set, from Sonia with her flair for individualism, to Megan who is an instore professionally trained colour consultant, able to assist customers with their best looks.
The concept of doing things a little uniquely filters from the looks to the interior design of the stores, specifically Urban Vogue, which has been set out in the style of wardrobes. Typically arranged by colour, it streamlines the process for the customer. Vicki holds that for the store her initial mission statement was “to develop a space where people could come and tell us the dog’s sick or the bird’s having its beak clipped
– I wanted a friendly space. For people to come and connect. And that’s what they did – and those people have carried on supporting us.” When it comes to the labels held in stores the idea was “trying to get things that were a little bit outside the square, but not to the point where it’s scary for the consumer.” Over the years the brand choices have evolved organically, as Vicki continues to strive for a feel of exclusivity – along with this, Vicki has her own unique spin on the styling of her pieces. This, she puts down to her personality. “It’s really good, because although there are other lovely independent boutiques locally, we’ve all got quite different personalities – and that comes through in our stores.” Along with the different looks is an emphasis on body inclusivity and wearability. “I want things people will wear above all else. I don’t buy for a fleeting trend; I buy for my customer. And they need quality and affordability.”
Vicki’s boutiques are well known for the fabulous fashion shows they put on locally – often for a charitable cause. She loves the community aspect of these and sees it as a way of giving back to her loyal customers as much as showcasing her lines. As someone uncomfortable with limelight and fanfare, Vicki is level-headed about the perceived glamour of the fashion world. Instead, she thrives on representing the ordinary woman in fashion’s extraordinary world. What she does love is “the changing landscape – you don’t know from one day to the next what you’re going to get out of the industry. I might not buy the passing trends if it’s no good for my customers, but I love to look at them, keep up to speed, to feel the fabric and know that the quality is being upheld.” For Vicki and the team at Urban Vogue and George Edward, the real joy is customer service, satisfaction and the camaraderie that fashion produces.
Hidden gems
Jewellery making is a special and specialised art form that these local businesses have mastered with skill and creativity.
Jewellery making is a special and specialised art form that these local businesses have mastered with skill and creativity.
Words Nicky Adams
The craft of jewellery making, or manufacturing, is ancient and highly skilled, and like any art it is one that combines talent, skill and often years of experience. While there are many jewellery shops to choose from, not all of these are manufacturing jewellers (that is, where the jeweller makes the pieces themselves). The jewellers with an atelier are the places you can go to have bespoke pieces designed or find pieces that are truly handmade. UNO spoke with some local jewellery manufacturers about their craft.
Jewellers Boutique Bethlehem
Three years ago, after 12 years of owning Bethlehem Jewellers, a full-service village jewellery store, Adrian and Helen Redding identified that, in Helen’s words, “The industry was at a tipping point. There’s a huge amount of change and we were keen to move ahead of it.” Adrian clarifies, “With chain stores becoming more generic, we wanted to take the service back to working on those relationships with people; that’s how we can understand the vision of what they would like created.”
In order to do this, they needed to provide the environment where they could have those conversations, hence a move of premises, a change of focus, and realignment of their business. The dream was to become a bespoke manufacturing jeweller providing “consultation and development of design, from procuring the right gems to creating the piece.” With an existing thriving business, and loyal clientele, Adrian and Helen felt confident to take the next step, and opened a new, exclusive premises in Bethlehem that operates on a combination of restricted opening hours and an appointment basis. A stylish, intimate boutique destination with a workshop on site, here they sell a curated selection of fine jewellery and take on a limited amount of specialist repairs – the real emphasis is on bespoke manufacturing.
A love of the traditions of jewellery making is at the core for Adrian, who, after 29 years in the business, has a deep passion for his craft. He was literally plucked from Otumoetai College, where his skill at engineering, woodwork and metal work had identified him as an emerging talent. He was then offered an apprenticeship as a manufacturer of fine jewellery by respected Tauranga jeweller David Peet. Jewellery making, Helen notes, “is like engineering in miniature form – looking at how to build something so it is strong, durable and will last, and then making it beautiful, so it’s really a combination of engineering and design.” Adrian chimes in: “A fusion of aesthetics to structure.” For the Reddings, the art of designing that treasured custom piece is a skill that has come with experience. The result, is why Adrian is an award-winning jeweller – because what he creates “is not just unique, it is the perfect balance of proportion, and beauty, custom-designed for the individual to wear every day.”
Alexandra Mostyn Jewellery Papamoa
Working from her small workshop in Pāpāmoa, Alexandra is a silversmith. This love of silver is rooted in a combination of practicality, cost, and personal preference. ”Silver is visually cool… Set with beautiful pastel stones, the two just marry together so beautifully.” Alexandra moved to New Zealand in 2010 from the UK, where she had studied silversmithing and jewellery design at Kensington & Chelsea College. She then refined her skills at Guildhall University at Whitechapel, completing a pre-apprenticeship while working on the retail side for prestigious jewellers Tiffany &Co and Theo Fennell. Jewellery making as a business only happened years later, when suddenly the timing felt right. Turning her shed into a studio, she started creating – and, she says with a bit of surprise, “people said, ‘I like that, can I buy it?’ It’s all just through word of mouth and Instagram.”
Alexandra enjoys every element of the making process. “I love sitting down with clients, where I get the essence of them – we talk about design and stones, then I get into the studio. I get lost in the creativity of it all – there’s the problem-solving (if the cut of a stone isn’t right and I have to vary the design), lots of swearing along the way, then the moment when they pick up the ring and hug you.” The relationship side of it all is hugely inspirational to Alexandra, as is the concept of being able to upskill and learn. As a result, she started holding workshops, which she now runs on a regular basis from the Incubator Hub in Historic Village. She fizzes as she talks about the workshops, “I make them really fun and inclusive. I love the energy I get from my crowd; I love that these people are here to learn to create and are really proud of what they’ve made.”
Alexandra is a huge believer in the connection between herself, the piece, and the client: “All the jewellery I make, I would personally wear.” The semi-precious stones she uses (aquamarine, opal and peridot are among her favourites) reflect this – “I know I’m going to sound like a tree-hugger, but every stone has different properties with different energies. It’s really important to get it right.”
f. alexandramostynjewellery
Did you know?
New Zealand jewellery is held to higher standards than jewellery manufactured overseas.
When purchasing a piece, take into account whether the ring/bangle/chain you are looking at is solid or hollow – it’s easy to forget that you’re not always comparing like for like.
Think about the quality of the stone; whether it’s synthetic or natural, a real diamond or a lab diamond, consider size versus higher grade, which is less likely to fracture.
Artisan Manufacturing Jewellers
Trained in Auckland under the guidance of two ex-Hatton Garden Jewellers, Andrew Linn is an award-winning jewellery manufacturer who has been in the trade for 35 years. It’s an industry in which the combination of experience and skill can be seen in the workmanship, one glance in the display cabinet gives a clear reflection of his talents. Andrew and wife Kay run a manufacturing and retail store, where they hold to high standards. “We see a lot of low-grade stuff from overseas but we tend to go down the higher end because if something’s low-grade and full of inclusions, if it gets knocked it can fracture.”
Andrew sees a lot of people who come in to remodel a piece of jewellery. “Lots of remakes, all the old broken jewellery. We’ll do 3D images for them, we’ll sit down and spend time going through books. Most people will want to use Grandma’s gold or Grandma’s diamond.” Bespoke pieces are also created from scratch, and the jewellery in the cabinet provides inspiration – “We don’t have a huge range, just basic to give people ideas. If you don’t have stock people struggle to see what you can do. That goes for your handmade chains, anything.”
“Everything is one-off and unique; there will be other cluster rings, for example, but none the same,” says Andrew. Alongside all of this, Andrew works on a steady stream of repairs. Much of the work is done by hand, using the same traditional methods he learned as an apprentice. There are innovations in the jewellery industry: “Technology is starting to take over, 3D for drawings and printings (to use as a mould) – but the cost in our trade to do it is really expensive at the moment. But it will come down. 90% of our stuff is done by hand. I have several hundred patterns and I’ll cast a replica; as much as we handmake, we do cast some stuff.” Trends don’t really affect their market; however, at the moment, Andrew says, “We’re doing a lot more platinum work, which is more affordable than it used to be.” Andrew and Kay believe in traditional skills and traditional values: “Anything I make I look after for life. So if you want it cleaned, or checked – well, unless it has been run over by a bus, of course!”
Caring for your jewellery
Jewellery needs regular upkeep. It is, says Helen from Bethlehem Jewellers, “like changing the tyres of a car.” Try to avoid wearing rings when gardening or to the gym, and remove jewellery in bed, as cotton is actually very abrasive. Andrew from Artisan also uses the car analogy, saying, “You wash a car to clean it, you polish it for shine.” If you clean your jewellery at home, use a soft brush, warm soapy water, and a tissue to drain the water away. All the jewellers recommend avoiding hacks you’ve seen on the internet (don’t put in the microwave or boil in gin). When it comes to jewellery, the chances are what you have is priceless to you – it’s the ultimate emotional investment.
Style status
Wardrobe staples to see you through autumn and beyond
Wardrobe staples to see you through autumn and beyond.
Words Nicky Adams
Leather A-Line Skirt $799, Gathered detail blouse (sandstone or petal) $229, countryroad.co.nz
LOOKS TO LAST
The beauty of fashion in the southern hemisphere is the ability to be one step ahead of the game. Technically, what is being rolled out in the February fashion shows for European winters won’t yet be in our stores; however, fashion has increasingly embraced the view of longevity over trends. This means much of what is being predicted for next year can actually be sourced from the autumn trends hitting the stores now. Gone are the days of crazy catwalks; post-COVID what we’re seeing are multiple everyday looks for everyday women, with just enough pizzazz here and there to keep us fully engaged.
One look that is sure to catch the imagination is the return of layering a dress over pants. For many, this never really went away, but revived for this year the styling is tunic-style dresses with sheer fabrics and lots of detailing in hemlines. Another firm favourite is the shirt dress which, accessorised with an oversized tote, is almost painfully practical but still ultra-glamorous when the shirt dress has been well cut. Key things to look for in this universally flattering style is a cinched waist, full fit-and-flare skirt, roomy top that will accommodate – not squash – the bust, long sleeves for this time of year and, perhaps most importantly, a good weight of fabric that will fall beautifully around your legs. Pair with chunky Chelsea boots or loafers. Another absolute wardrobe staple is a leather skirt; team this with a high-fashion trend of a blouse with exaggerated cuffs falling below the fingertips, and totally elevate a piece of classic styling.
Fitted denim shirt $75.90, ZW fitted cargo jean $109, zara.com/nz
BACK TO THE FUTURE
Warning: This is not a drill. Double denim is back. When you’ve seen it on Michelle Obama, you know that it’s coming our way; more polished and structured than some of the attempts we’ve seen before, this designer interpretation of the Canadian Tuxedo is seriously wearable. Throw on a pair of denim boots, trainers or shoes and you have the trifecta.
For party pieces, the cut-out continues to dominate – from the midriff to side, to back, depending on which area the wearer is most confident revealing. The latest look is one-sided oblique cutouts.
If this feels too adventurous for a pub quiz night, then the slash neck is a hot look that is subtle but super stylish.
Grunge is having a revival, but this time it’s being used in a more sophisticated way as a detail rather than an entire look. Think faux leather or shearling vest over a dress. The sleeveless silhouette is huge, particularly pairing a tailored waistcoat with matching pants, and the fitted look avoids the androgynous feel often associated with suiting.
Asymmetric sequinned dress $109, zara.com/nz
MIXING IT UP
Metallics are still omnipresent, to the extent that not only are silver and gold mainstays as partywear, but they have also been translated into daywear. Animal print, particularly leopard, has managed to work its way right up to cult classic status, while faux snake is fabulous for footwear. Velvet has been re-imagined and is the perfect fabric for autumn leading into winter with options for age, budget and taste. From dresses to coats to blouses, look to the celebrity set and you’ll see that the velvet pantsuit is having a moment. With careful styling, tartan, usually seen as a traditional trend, can be modernised to look more chic and less conventional. Spring/Summer 2023 runways were awash with plaid, which means it will be a transitional pattern, so for longevity pick something in a lighter fabric to carry through and pick a style that puts a twist on a classic piece.
LOW-KEY LUXURY
Recreate an outfit to add some classic elevation.
Stealth wealth, quiet luxury – all buzzwords for a style of dressing that is understated, empowering and universally flattering. Essentially polished minimalism, it is a look that has been reflected in several blockbuster shows over the last few years – from Shiv Roy in Succession to Sophie Whitehouse (played by Sienna Miller) in Anatomy of a Scandal. Even if you don’t recognise the characters, you’ll know the style. This elegant, classic dress code is one that has been bubbling below the surface in the form of luxe minimalism for some time. So, when it comes to its current popularity, it’s hard to know if life has imitated art, or if these shows have picked up on a micro trend and made it mainstream. What we do know is that this vibe is one that can be successfully translated to every wardrobe and every figure.
While I’ve always admired the sleek streamlined look, it’s never one I’ve considered until I saw Sienna Miller looking utterly serene whilst she
diced vegetables in a white (possibly cashmere) cardigan. Such was her poise and beauty that I decided I, too, should look like this as I loom over my chopping board. As the series progressed, and she showcased look after look of sartorial mastery, my obsession continued, along with a determination to recreate as many of the outfits as possible. Essentially the silhouette is centred around clean classic lines, and beautiful tailoring, and while Sienna Miller’s comes with a hefty price tag
with pieces from The Row, Celine and Max Mara, this doesn’t need to be the case to achieve a similar look.
A start point is a few key pieces, which lend themselves perfectly to autumnal dressing. Head-to-toe neutral tones are a baseline, with shades of white, cream, beige and biscuit as building blocks. White is a strong colour, and there is an immediate elevation of a look when the shade is perceived to be hard to wear – in fact within this colour wheel there will be a hue for every skin tone. In terms of the practicality of wafting around your kitchen in winter white with no apron, this is where choice of fabric is key. Rather than pure silks or cashmere, if your lifestyle is robust, consider polyester and viscose. Something that is machine-washable and man-made is far more durable and stain-resistant, even in pale shades.
Pivotal to achieving this dress code is the concept of a capsule wardrobe, so a number of pieces that can be interchanged, and that will all look fabulous together. A beautiful camel coat would be considered a statement piece, as would a timeless trench. Mixing textures will give added interest to balance the subtlety of the colour shades, so wool skirts or pants worn with silky shirts become striking, or a thick knit jumper over a satin slip dress. Skinny fitting turtle/roll necks styled with straight or wide leg pants is elegant in the extreme – proportions are an important element of the look. Tweed is a fabric as timeless as is it sophisticated, and is currently having its own moment, so a Chanel-esque jacket would be perfect. A tailored feel is more important than figure hugging, and there’s absolutely room for a few vintage pieces within this wardrobe.
It is the notable absence of labels in this look that has led to the coining of the term ‘stealth wealth’, and the reason why it is so easy to recreate this high end look on a lesser budget. There are multiple New Zealand and Australian designers who produce stunning pieces that fit into this aesthetic – Bassike, Jac + Jack, Silk Laundry and Caroline Sills, to name a few.
To sum it up, “quiet luxury” is elegance without a hint of flashiness. With the key components of neutral colours, high-quality fabrics and a perfect fit – the result is understated at its best; soft power dressing has never been so achievable.
FASHION FORECAST
Winter is coming – and so are these cool, fun fashion trends.
BRIGHT NIGHTS
Winter will be anything but dull. The continuing fixation with bright colourways scream energy and excitement. Pantone’s colour for 2023 is Viva Magenta – alongside this will be fuchsia, vibrant orange, cherry red, even chartreuse: Statement dressers will love the saturation. While head-to-toe block colour is a key look, a vibrant hue can be significantly toned down; try khaki, which is not only on trend, but will also match with multiple bright sheens.
COMING UP ROSES
Emerging trends have seen the traditional floral print superseded by a three-dimensional iteration. The appliqué effect is being used as an embellishment on everything from skirts to dresses to bags; one step further is the garment itself translated as an entire floral fabric structure. Early adopters will find it’s an easy trend to incorporate as an accessory – a fake flower choker around the neck will put you straight in the fashion set.
GOTHIC GLAM
As the darker days draw in there’s a bit of a push for a city-girl aesthetic; this preppy vibe with a bit of goth/grunge thrown in draws a little from the Netflix hit show Wednesday, which has popularised the appeal of A-line silhouettes, Mary Janes and Peter Pan/crisp white collars. The leading colourway for this look is black and white – moody but chic. If you’re having a déjà vu moment with gothic mini dresses and feature collars, you’d be right. It’s all very 2010.
STRAIGHT LACED
The lace-up knee boot is a sophisticated take on the still-super-popular combat boot. A dressier version than the comfort-oriented lug-soled combat sees a chunky or skinny heel with laces running up the back or even the side. Those wedded to walking distances be assured the knee-high combat will be a winter staple.
Suits you, sir
Jason Dovey is known as the best in the biz. Even 007 himself would approve of his crisp collars and on-trend tailoring.
Jason Dovey is known as the best in the biz. Even 007 himself would approve of his crisp collars and on-trend tailoring.
Words Nicky Adams | Photos Salina Galvan + supplied
Seeing a Bond & Co tailored suit worn in 2019 by Black Cap captain Kane Williamson, to meet the late Queen Elizabeth II at a tea party at Buckingham Palace, was a career-defining moment for Bond & Co owner Jason Dovey. Over the years he has built up a loyal client base of repeat customers that includes everyone from high-profile local businessmen to sportsmen, politicians to musicians – but when it comes to his threads being showcased at a royal palace, as Jason says, “That doesn’t happen to everyone in their lifetime.”
Jason, his wife Michelle and the Bond & Co team do, however, consider each event that they dress their clients for of equal importance, whether it be a wedding, black-tie occasion, board meeting or simply someone investing in a cornerstone piece for the wardrobe. “I love making people look good and feel good – that’s the drive behind it,” says Jason. “It’s about sending them out feeling a million bucks.” There’s care and attention for each and every customer: “It’s not a help yourself, that’ll do set-up.”
Jason is a stalwart of high-end men’s fashion in Tauranga, having started in the trade in 1987, initially at Warnocks before moving to Molloy’s Menswear on Devonport Road in 1992. In 2012 he bought the business, rebranding to Bond & Co in 2015. The store still proudly sits on Devonport Road, albeit on the other side – a small change (along with a stylish refit) that, despite the continuity, denotes a fresh feel.
Over time, Jason has watched menswear both evolve and, in some cases, circle back. Over the last six or seven years, he has seen a resurgence of black tie and the tuxedo (“You can’t beat a guy in a tux – it’s just a transformation”). However, for less formal attire, there is a trend towards soft suiting of blazers and jackets. As Jason says, “The office is not as corporate as it used to be. Yes, people are still wearing a suit, but there’s a lot more blazers, smart-casual chinos and that sort of thing being worn.” This move to more casual workwear has prompted stylish alternatives. “Shirting has become more interesting,” Jason muses. “There’s more variety with, trims, buttons and so on to make the shirt the statement and pop. Men have definitely become more adventurous in the last 10 years and are prepared to wear a floral shirt.”
An exploration of a wider tonal palette for wedding and occasion suiting is another development, with green currently the strongest colour leading the way. Jason illustrates the point by bringing out a rich forest-green suit jacket with contrasting stitching – this, together with a linen lichen-green jacket has been flying off the shelves; the jacket paired with black pants proves a striking look for a wedding party.
While eventwear is a motivator for purchasing an off-the-rack or tailored suit, in general, formalwear has been updated by the “slim fit”. This is particularly appealing to the younger market, as it feels fresh and modern. Developments in fabrics have also increased the wearability of a suit. While wool is still the most popular fabric, and velvet is the ultimate in luxe and polish, for everyday wear the addition of stretch to classic wool is looking to be a game-changer. Demonstrating the classic male crossed-arm flex/hunch move, Jason illustrates just how great it is to have fabric with movement “for men sitting on an aeroplane, or just for comfort in general.” The fabrics used for suiting are sourced from fine Italian and British mills, with the main suppliers the illustrious Rembrandt and Holland & Sherry.
Along with roots steeped in the culture of high-quality tailoring and impeccable service, Bond & Co is a very modern entity. Providing head-to-toe styling with accessories such as shoes, ties and pocket squares, there is a wide range of off-the-shelf shirting, suits, jackets and pants, along with selected pieces of casualwear, all of which can be quickly altered to fit to perfection via the onsite alterations workshop, operated by Michelle (she also caters to casual walk-ins for both menswear and womenswear). Should a client be after a made-to-measure piece, the choice of fabric is enormous, and typically a garment would take approximately
six weeks to make. Tailored shirting is produced in New Zealand in around four weeks – a bespoke waistcoat can be made in store with an even more impressive turnaround time. Additionally, Bond & Co offers the option of occasionwear hire.
While specialising in menswear, Jason and Michelle have recently extended their repertoire to include a curated collection of womenswear. It made sense to offer the ladies – who would often be in store assisting their partners – something to browse. Along with a beautiful line of shirting, the option of made-to-measure appeals to women who appreciate the sartorial value of a tailored garment; equally for those that can never find the perfect piece off-the-rack, a bespoke fitted investment piece is invaluable. This move is just another innovation that Jason and Michelle have introduced, proving that beneath the traditional exterior is a business with its finger on the pulse.
Style status
Explore the summer aesthetic with go-to seasonal looks.
Explore the summer aesthetic with go-to seasonal looks.
Words Nicky Adams
Jets Floreale bikini top $148 and pant $127, Isla Rib one-piece, $254, Temptationslingerie.nz
In the heat of summer, air flow and comfort are golden. This season, "coastal grandma" is trending – and it’s not just an aesthetic, it’s a lifestyle. Essentially laid-back oceanside minimalism, age is immaterial (Anne Hathaway is a big fan) – it’s a state of mind. Easy-fitting dresses, loose low-rise wide-leg trousers that sit on the hips, capacious shirts that billow in the breeze, all providing cover and keeping you feeling and looking cool all at the same time. Simple chic, monochromatic, light tones and, of course a dash of linen. With oversized silhouettes ruling the room, footwear needs to provide balance – enter the chunky leather slide. This classic style will keep you grounded all day long.
Deadly Ponies slides, $449, deadlyponies.com
At the other end of the spectrum of holiday wear is sporty athleisure – track tops, bike shorts and polo shirts. This streetwear vibe translates well to the beach – just throw on a pair of robust slides. Swimwear is another seasonal must-have. From experience, I can vouch that buying quality is money very well spent; the difference in price is reflected in fit and longevity of fabric; sustainability is also high on the agenda for an increasing number of brands. This summer you can push aside reservations about body type, as there’s a style for every figure – one-shoulder, textured, ribbed, metallic, cutout. Lots of high-end design houses feature beautiful swimwear, but it’s hard to get past the trusted brands that emphasise longevity, style and durability. This year you’ll see swimwear that doubles as daywear "beach to bar" – a one-piece worn as a bodysuit, styled with a flowing skirt or pants.
Aphrodite maxi gown, $140, taylorcovecollection.com
The Bold And The Beautiful
With fashion increasingly accepting that personal style should dictate your wardrobe as much, if not more than the latest looks, the scope for creativity has blossomed.
It’s fair to say that bohemian chic always feels as though it’s low-level trending. However, some of the signature styles that define boho are featuring this summer under their own steam, and it definitely feels as though you can pick up a little hippy without going full Woodstock. Fringing (a boho mainstay) is very much back on the radar, as is beading as an embellishment. Crochet in its many iterations has moved from the catwalk to the high street, and we’re seeing tops, bottoms, dresses, and even swimwear, all with a 2022 vibe about it. A silk scarf is another runway to real-life trend
– from a headscarf to worn through your belt, style it how you will.
Percival dress, $845, magalipascal.com.au
While pink still rules as the colourway for summer, designers are bringing us orange, tangerine and pumpkin spice in mouthwatering hues. At this time of year we’re all reaching for event wear – party gear, racewear, Christmas do – and it’s hard to resist going all out. It’s also hard to avoid satin and sequins, and why would you want to? If embracing the joy of fashion is your thing, then look no further than the wave of "hyperfeminine", championed by designers such as Simone Rocha. The ruffles, tulle and pastels are a perfect dip into fashion wonderland. Currently red carpets abound with white suits, which is a personal "gotta have it/make it stop" moment. Having tried the look in the late 90s (when, on reflection, I looked like a dentist), my preference is the equally on-trend but less structured head-to-toe white look, which perfectly nails low-key luxury.
GUESSED DRESSED
Suit and tie, or smart casual? Haute couture, hat and heels, or cocktail dress? Where to start (and what not do to) with wedding guest wear.
The invitation is on the mantelpiece, and excitement is building – there’s no doubt a wedding is the ultimate occasion to really have fun with fashion. This is one event when you can flex every sartorial style muscle in your body, but it is one that requires a high degree of outfit planning.
I was fizzing to attend a school friend’s wedding recently, so much so that “whittling down” still included at least five dress options. The day itself turned out to be a freakish 40 degrees, and let’s just say full-length satin was not going to be a practical choice. I ended up in none of the dresses I had optioned, instead in far more casual (but infinitely cooler) silk shorts and camisole, jazzed up with a headband, an upgraded handbag, and heels. The moral of the story: Don’t disregard having a backup option, or make sure you check out the weather forecast.
Aside from the practicalities of the time of year, you’ll need to read between the lines as to the type of occasion this wedding will be: Relaxed or formal. This can often be given away by location – a church or city event may indicate a tighter dress code; country or beach might imply more relaxed. Then, of course, a key consideration will be your role, and whether it is that of guest, or as part of the bridal party itself.
With mindful fashion choices increasingly at the fore, as well as budget-consciousness, there’s far more of an emphasis on finding something that can be worn again and again, rather than a one-hit wonder. This will generally lead you to avoiding fleeting trends and sticking with colours that suit you. That is, of course, unless those colours are black or white – etiquette dictates that for anyone other than the bride or groom, shades of white should be avoided at all costs. Black has a little more leeway; while traditionally considered off-limits, it has started to creep into wedding guest attire. And although head-to-toe may feel a little bleak on such a joyous day, if you really want to wear black, work it into your outfit by way of bag, shoes, or part of a pattern.
So, where to start? For guests, while style is important, comfort is key.
FORMAL
Fashion has become more flexible, meaning it’s easier to be formal without looking stuffy or as though you’ve aged 20 years overnight. For a more modest look something with a hemline below the knee or with sleeves could easily be found within the multiple maxi dresses in vogue. If you prefer a slightly shorter hemline (emphasis on slightly), then a cocktail style dress might be just the ticket. Think about both style and fabric choice, a high sheen silk or satin immediately smartens, and a voluminous style such as a shift can be super chic. And then there’s the men – if we’re talking formal then for summer a light-coloured suit such as a pale blue or grey can be stunning but avoid shiny fabrics and look for a high-quality fine wool. To tie or not to tie is often the question, but if you’re wearing a suit then a tie finishes the look nicely. Or you could opt for a single-breasted jacket with smart pants and an open-neck linen
shirt, which can still look very smart.
BEACH COUNTRY / CASUAL
If we assume that we’re working with the summer months and a beach location, the chances are you’ll want something that will withstand a high temperature. "Elevated comfort" is pivotal to this look. A natural fibre such as silk will keep you cooler, and when it comes to choosing a style, consider that you could be standing in blazing sunshine, so it may be worth picking something with a degree of coverage. Footwear is critical – barefoot may look fabulous in magazine fashion shoots, however in reality you risk scalding the soles of your feet, so find a shoe that won’t sink in the sand, but that will complement your outfit. Equally for a low-key occasion the scope is endless. There’s a definite move among guests to embrace colour (think Amal Clooney at Harry and Meghan's wedding), which coincides with a huge fashion shift towards dopamine dressing. If complete saturation feels too much, use a colour pop as a springboard to accessorise. If you want to change it up from a dress, then smart jumpsuits can be versatile and flattering. For men, a low-key look
is a breeze – short sleeved shirt, smart shorts, and suede loafers. Job done.
MOTHER OF THE BRIDE OR GROOM
The golden rule is to never outshine, or draw attention away from the bride, which really implies nothing too outrageous, low cut, and lots of communication to establish the general colour theme of the bridal party. Something to remember is that you’ll be in lots of photographs, so pick a fabric that won’t crease. Also think about your silhouette in all those piccies; I’ve looked at shots post event and realized some design details just don’t translate well on film; all I will say is that my bête noire involved a very puffed sleeve. For those that want to move away from the traditional MOB/MOG vibe, a more modern (and increasingly popular) look is a tailored summer suit, which can be both stunning, and will last a lifetime. Alternatively, an off-the-shelf trouser suit can be altered to fit.
ACCESSORIES
A hat is far from an expectation, although in the heat of summer can be worked into your outfit choice as sun protection. Headbands have muscled fascinators to the side, and while the raised padded Alice bands can be hard to wear if you’re more mature, try a woven or mixed material creations which look fun and modern. A small handbag can pull an outfit together, and either help tie shoes in, or, in the case of my own more casual two piece, elevate the look altogether. Shoes are a vital part of the equation. While heels are elegant, they can also be disastrous, depending on the terrain. Nothing is worse than that sinking feeling as your heel slides further down into the grass with each step you take. The trend for platforms has wedding guests singing hallelujah the world over.
TO FINISH
Even in the height of summer I never leave home without a cover-up, and you can guarantee a temperature drop for an event that spans day to evening. While a pashmina may feel a little grande dame, the fact that it folds into a bag is priceless. Alternatively, a light or bright blazer will suit just about any look and doesn’t have to be a big-ticket item. It can be found in myriad fabric options and cuts, which means you can avoid looking "officey". Linen, satin, viscose – cropped or a little loose. This fashion staple will stand you in good stead as the sun goes down… After all, the key thing to remember about a wedding is that you’re there to celebrate, so whatever you wear needs to allow you to feel fabulous as you party the night away.
Style Status
Wardrobe staples to see you through spring and beyond.
Wardrobe staples to see you through spring and beyond.
Words Nicky Adams
Everything Essential – A Spring Checklist
It may be hard to believe, but the most on-trend spring/summer essential for 2022 is the humble white tank top. The perfect combination of staple cum fashion set favourite, whether as a foundation piece with jeans or
as a tool to make a sleeker bottom feel more casual, the tank fits with the quality basics and timeless piece aesthetic that is strong for spring. If you’re looking to zhoosh your look up a little then a halter neck top can be a striking aesthetic and comes in many variants, both the runways and the shops are full of crisscross and ornate loop details. To change the mood up from spring florals try gingham – it’s fresh, timeless and the ultimate transitional print.
However exciting it feels to be shedding those extra layers, a jacket is still a must-have. The bomber jacket is well and truly back: when Rhianna and Hailey Bieber are both wearing it you know it’s officially a thing – wear it slouchy and oversized. Get ahead of the game with a cropped blazer; a change of pace from all the large-fit jackets that are in vogue, cropped is a look that will be in full force by Autumn. Meanwhile the love/love relationship with the biker jacket continues. Coming in a spectrum of styles from form fitting to funky to oversized, this is another item that transcends age and figure type and looks pretty blooming good on everyone.
Trending Now
Most wanted this season.
The Future Is Bright
This spring it’s time to trade in the traditional tan two-piece. While we’ve seen a prevalence of pink suits coming through strongly, as the season progresses there will be a rainbow of options. Bright colours are one of the biggest trends, and if you’re not feeling overly confident with this degree of high impact then pops of colour with jumpers or bags can still make a bold statement. Workwear takes on a whole new hue with these saturated colours; add this to the oversized silhouette (throw in a padded shoulder jacket), and we have another 80s throwback look. However, if the suit is well tailored the wide legs will balance the look and bring in more of a Katharine Hepburn feel.
Night Follows Day
Giving off the Grecian vibe, a dramatic look for this season is draping, where beautiful fabrics waterfall across the body, in pleats and ruching. This style is not only incredibly flattering but also elegant in the extreme. While it’s the perfect evening look, it can work well for daytime if created from the right fabric. A mini-skirt has been lauded as the seasonal must-have, however a maxi style is equally on point, and so much easier and more practical to wear. The long tube design fits with the Y2K revival and is surprisingly versatile – it’s also a magnificent way to hide any pale pre-summer legs. Fabrics with movement and a bit of stretch suit this style best, whether fine knits or jerseys, the feel is fluid. Accessorise with this season’s hot material, a raffia bag, and achieve a casual but elegant spring feel.
Cool conscience
Swing into spring with Moochi’s most sustainable collection yet. Natura offers organic and eco-conscious wardrobe refreshers, designed for effortless contemporary dressing.
Swing into spring with Moochi’s most sustainable collection yet. Natura offers organic and eco-conscious wardrobe refreshers, designed for effortless contemporary dressing.
Spring sole-mate
Spring sandals, sneakers and everything in between.
SOLECT is your one stop shop for spring sandals, sneakers and everything in between.
As the days grow longer and our outfits require more spring-suited choices, we find ourselves searching for stylish all-weather shoes. Birkenstocks are a perfect tran-seasonal footwear choice, and go with just about anything. SOLECT in Tauranga Crossing have the largest range of Birkenstock in the Bay.
We instantly recognise the classic two-strap Arizona sandal, but after seeing the wall of Birks sitting pretty, with an array of colours and styles to choose from, it’s clear we are spoilt for choice. From the stylish cross-strap Sienna, to the closed-in Boston clogs, there is something for everyone.
The team in store are extremely knowledgeable and will help you find the perfect sized footbed and chat you through the different materials – that’s what makes this service so special.
Looking for something different this season? Never fear, we asked buyer Michelle what her top picks are for spring.
“Timberland boat shoes are making a huge come back for men,” she says. “They’re great for a casual wedding, and have a modern street-style edge.
“I’m also seeing platform sneakers as a continuing spring trend. As well as giving you a bit of extra height, these sneakers are an easy smart-casual option. Take your pick from ASICS, Puma, Converse and more.”
With over 25 footwear brands to choose from, you’ll find the perfect pair at Solect. Be sure to pop in and see Cassie and the team at Tauranga Crossing.
Style status
Looks you can’t live without this winter
Looks you can’t live without this winter
Words / Nicky Adams
Key pieces
Brace for a wet and windy winter with the ultimate wardrobe staple - the trench coat. This year outerwear silhouettes are trending as oversized, and while the extra wiggle room is handy for when you need to layer up underneath, upsized can feel just plain big on smaller frames. If you feel like you’re wearing a sack, then look for structure with exaggerated shoulders as an option. Pleats have cemented their place in every capsule wardrobe by becoming more prolific than ever – skirts, shirts, and dresses, you name it, you can find a pleat in it. The beauty of the pleat is that there’s something for everyone, and they’re quick and easy to style. A pleated skirt or dress looks sophisticated with a long blazer or pair a floaty fabric pleat with a heavy jumper for casual. The trick is to pick a pleat width to flatter your figure – an elasticated waist will create more bulk in this area, a dropped pleat less. Skirts themselves are having a hey-day; again, they offer versatility and open up colourways and patterns that you might not usually wear close to your face. Equally fabric that you may feel too ‘evening’ i.e., silk or sequins, can easily be dressed down for day wear in skirt form. It’s hard not to mention leather/faux leather trousers as a staple – now very much a daywear option they are more versatile, and hardwearing, than you would ever have imagined. Wide, straight, or tapered leg, leather is the new denim.
Trending now
Most wanted this season
In the pink
There’s so much to love about trends this winter – from the rush to get a fringe cut in (better than Botox it’s claimed) to a huge surge in searches for yellow after the UK Jubilee celebrations. Bright, feelgood colours are in vogue, and pink is most definitely the hue of the season (particularly fuchsia). People can’t get enough of the uplifting nature of this palette: psychologically soothing, it tends to be flattering on all skin tones, and with no age limit on wearing it, it’s hard to resist. If diaphanous pink dresses aren’t your thing, then try sharp tailoring – a pink blazer suit with a simple white vest top or t-shirt and white sneakers is a modern classic. If this is too much, then a colour pop with shoes or bag will do nicely.
Metallic Moments
Another big look this season is the vest, which can be tied into so many different styles, from preppy knits to boho. Throw on with a skirt, pants or over a dress - super quick, super chic. If there is ever a time to revel in the decadence of molten metal, it’s winter, and this season it’s all about the look of liquid metallics. While gorgeous sequins are perennially popular, the subtle, grown-up feel of a shimmering metallic is contemporary and luxurious all in one. If all over sheen is too much, then look for lurex which can be found woven through everything from knitwear to a basic tee.
Jean genie
The magic of getting to grips with wearing baggy jeans.
I think it’s fair to say that unless you happen to be a Gen Z, most women are currently struggling with the concept of finally retiring their beloved skinny jeans. I must confess that even though I haven’t worn mine for some time, they still haven’t been culled from the wardrobe. A bit like a breakup when it’s hard to know when to finally rip up the photos in case there’s a reunion, many of us have stashed our pairs still within reach. Nevertheless, when Kate Moss – the original pioneer of the skinny jean – moved on, the rest of us were on notice.
Most of the reticence to replace the skinny is simply that unlike a close fit jean, which tends to fit any form - even if, in my case, it involved a fight against the cotton/Lycra mix fuelled saggy bum look - baggy presents myriad style quandaries. Mention the move to baggies and the concerns fly from all directions - too short, too stumpy, too old – unless you are a 5ft 10 beanpole, it can initially seem daunting. In fact, the slouchier look is far more flattering to a far wider spectrum of figures and ages than it initially appears, and as a bonus its comfort levels put it up there with loungewear.
The first difference with baggies, is unlike skinny leg, there is an awful lot of choice. From wide leg to tapered, mom to boyfriend, high waist or low slung – there are many variations on the theme. Which means that there really is something for everyone, no matter body shape or height. Another key factor is there is a huge amount to be said for styling the top half, as well as footwear – these simple things will make the difference between feeling less like Eminem and more like Hailey Bieber.
The high waist tends to be a go-to for the more mature among us – not only will it elongate the legs, but nothing feels better than relaxing those lack lustre stomach muscles and letting the denim do the work. Pair with a knotted satin shirt, a boxy Chanel style jacket or blazer for a sleek look. High waist is also a winner for the younger and tauter of tummy – a loose crop top tee for a casual vibe, or bralette style for evening. Proportion and fit are key – a more relaxed bottom looks chicest with the contrast of a neater top.
When it comes to the fit of the leg if you are shorter and curvier seek out something specific to your shape -multiple brands offer both petite and curvy options (Abrand, Nobody Denim, Good American to name a few). Try to avoid too much fabric through the hips – loose rather than voluminous. Don’t buy a flare that is too long with a view to taking it up, the flare will get lost when shortened and you’ll be left with a bootleg.
Those long of limb and boyish of hip are the perfect candidate for a low rise, as well as the baggy style. Again, style with a silky shirt, this time pick a slightly more tailored look and tuck it in. A skinny belt looks fab with low rise, and if you’re on the shorter side then keep the top simple. Without the high waist to lengthen the leg, footwear becomes more important. While sneakers and chunky boots look fab with relaxed jeans, a stacked heel looks great, or a chunky loafer with added sole.
Ultimately getting in the changing room with an armful of denim is the only foolproof way to find the right amount of baggy for you. And if when all is said and done you prefer a more streamlined silhouette, that’s fine – personal style is always on trend.
Fashion forecast
Put a spring in your step by incorporating upcoming trends into this season’s wardrobe.
Ultra mini
As temperatures start to rise, so will hemlines. The micro-mini has been awaiting its return, and it’s back with a vengeance for spring. With everything from sequin to satin to stretch knit, these miniscule minis are in super statement shades, prints and fabrics, and are ready to pack a punch. Designers are aching to recreate the late 90s vibe, so there’s a smattering of everything replayed - hemlines are frayed, waists are low, and for the more sophisticated feel matching tweed jackets are paired with the teeny tiny skirts.
A bit of fluff
If you’re looking ahead for the perfect transitional statement to take into the new season – then you’ve found it in feather detailing. Feature feathers have been edging back in on the runway for a wee while, and whether a feather accent on a shoe or full marabou jacket, even the most casual outfit can be transported to old school glamour with the addition of a little plumage.
Colour me pretty
Cast aside your dingy sweaters and bring out the bright, bold colourways. For spring prints are big and boisterous with abstract prints and stripes reigning supreme. While the Breton stripe simply never goes away, horizontal, vertical, or diagonal stripes all feature heavily this spring. Oh, and so much green to come – from lime to grass, this colour will freshen up every wardrobe.
Net worth
Stretchy sheer knits in spring hues have taken off. Ultra-fine and uber comfortable, netted knits are the next step in the ribbed knitwear dress / pant/ skirt-top style that has been trending for the last couple of years. With the netted look coming at us in everything from tops to bags, this is an offbeat fashion that can be styled for day or night.
All that glitters
All that glitters
Sandali introduces its latest range
Sandali introduces its latest range
Words Nicky Adams / Photos supplied
As soon as Ali saw the striking silver rings crafted by Lebanese jeweller Rosa Maria, he knew that it was a look his business partner and mother Sandy would also love. While Ali’s aesthetic is minimalist and modern, Sandy adores the simplicity of silver, expressing her own distinctive style through jewellery. They both agreed that Rosa Maria rings, with their beautiful craftsmanship and statement finish, were the perfect fit for Sandali.
A rich Lebanese cultural heritage has provided Rosa Maria with endless inspiration for her stunning avant-garde pieces. Her range is extensive, and over the course of 20 years she has developed her own unique style, combining clever techniques with an array of precious metals and jewels. What struck Ali straight away was how Rosa Maria allows her clients to express themselves through her jewellery: “The rings are so cool – you can either choose a single statement piece, or she does these tiny stacker rings you can build up. It means that people can style themselves exactly how they want.”
Using predominantly sterling silver with diamonds, Rosa Maria works with other semi-precious gems as well as yellow, white, and rose gold. She uses techniques such as oxidised and beaten silver with rose-cut yellow and black diamonds to great effect, and the result is a dramatic piece that feels contemporary or vintage, depending on the wearer. Ali believes the artistry as well as the quality is all part of the appeal. “People see the beauty – since we brought in her first pieces, I’ve had enquiries from everywhere from Northland to Hawaii.”
As the only Rosa Maria supplier in New Zealand, Ali is excited about continuing to build on this jewellery range. “We just love something with a point of difference – and these artisan pieces really are completely unique.”
Perfect fit
Solect specialises in quality shoe brands that stand on their own two feet.
Solect specialises in quality shoe brands that stand on their own two feet.
Words Nicky Adams / Photos Jahl Marshall
Light, bright, and breezy with an expanse of white space and sleek seating areas – walking into Tauranga Solect Shoe store, there’s a moment when I wondered if I’d just come in because it looks so darn restful. Then I glanced around and yep, I knew exactly what had brought me through the doors.
I love a relaxed shopping experience, and low-level music is a great first step. Good, knowledgeable customer service is a solid second. Then of course there’s the shoes themselves. Artfully displayed on minimalist style shelving, it’s all about the footwear. With a range that, in the words of branding manager Kat Farron, cleverly covers everything from “boots to Birkenstocks, sneakers to slippers, no matter whether you need to fit your feet out for the beach or the office, you’ll find it at Solect.” Catering for men and women, the range has been carefully curated. Here it is most definitely a case of less is more, so rather than sending your brain into anxious overdrive, the premium brands that have made it on to the shelves have done so because of their proven quality, performance, and heritage.
Solect prides itself on listening to its customer, so among the instantly recognisable classics sit some exciting additions. The Buffalo range is 100% vegan, with some of the boots even gaining the PETA tick of approval. While the puffy cloud soles and bouncy vibe is synonymous with the Spice Girls in the 90s, the combination of reimagined retro cool and super ethical has earned these boots and sneakers a space up there with the Dr Martens, Vans, and Timberlands. Another draw card is the extension of the Emu Australia range. While the uber Instagram-able sheepskin slippers are a firm favourite, this season the Emu cosy minis and leather ankle boots have been brought in to give the customers even more choice. As someone who loves to wear sheepskin boots all year round, I’m a pretty good road tester – and it’s fair to say I’m a big fan of this brand for its combination of price and durability.
Snuggly boots aside, the season ahead will see farm style Blundstones styled with flowing dresses, Dr Martens remaining the unisex wardrobe must-have, and street shoes and sneakers the cool, comfortable backstop. Whether for trends or staples Solect likes to think it has all bases covered.