Share to care
Do you really need a car? The answer may surprise you. GoTo Car Share’s founder Steven Vincent explains the environmental and financial benefits of only using a car when you need to.
Words Karl Puschmann
Car sharing is a concept that’s popular in many major metropolitan cities across the globe, but one that has been slow to arrive in Tauranga.
Until now.
GoTo Car Share is the first such service to zoom across the starting line here in the Bay. And because the company was started by locals it’s been created with a mission to be as environmentally friendly as possible to help not only ease traffic congestion in and around the CBD but also sustain the natural beauty of our renowned beaches and environment.
“Having electric vehicles (EVs) only was part of the plan all along,” Steven Vincent, GoTo’s founder, explains. “It’s about sharing resources and having an environmentally conscious solution for business and people.”
Starting GoTo Car Share happened organically. Steven and some business partners had already formed the office-sharing company Basestation in Durham Street where freelancers and small business owners could rent a desk, meeting room or office for anywhere between an hour to a more lengthy commitment. His team had a fleet of four cars and he began to see the waste in having to park, insure and pay for cars that spent most of their time idle.
“We started thinking about whether we needed the cars at all as they only got used 10 percent of the time,” Steven says. “So we talked about how we could share those cars with other people and get more use out of them. It wasn’t just the car, it was also the fact of them taking up valuable car park space as well.”
As they were already sharing meeting rooms and office spaces the concept of sharing was at the forefront of his mind. Looking around he realised that Basestation had a great central location with a potential customer base of around 50 businesses already in the building. And so Steven started GoTo Car Share from the same space. He got rid of the petrol cars and began building a small fleet of EVs, believing the environmental benefits and user accessibility were key.
“We wanted to make a public service where anyone can use it,” Steven says.
Of course, Kiwis love their cars. A byproduct of decades worth of woefully underfunded public transport. Steven too loves cars, just
not owning them.
“If you look at the service of car sharing it comes down to the concept of flexibility. It’s about usership, not ownership.”
With a current fleet of five EVs available 24/7 and plans coming along to expand to other locations, including Mount Maunganui, customers will never be caught short without access to a vehicle when they need one. The convenience and financial freedom of not running a car could even make ownership a thing of the past.
The concept is initially a bit different but Steven says change is in the air, as evidenced by the variety of people using the service. Including those you’d least expect.
“The person who took a car just before I talked to you, even he admits it would be very difficult to get out of his petrol car,” Steven says. “However, this week, he made a commitment and he hasn't used his car all week. He's used the bus service for the first time in his life, and electric scooters. And now he's trying the car sharing. So if that's an indication of what people are doing there's a sea change underway.”
“People are definitely embracing it. And they're definitely wanting to change,” he continues.
“People are wanting to get out of their cars and use other forms of transport. Where we fit into that puzzle is, if you need a car just for an hour, come and use one. You don't necessarily need to own one.”