The little store making a big difference

Katoa is a place where local youth can learn career skills to help them thrive.

Words Catherine Sylvester

Photos Jahl Marshall

Stepping through the doors of Katoa in beautiful Mount Maunganui, you’re met with all the hallmarks of a humming café. Happy chat and laughter bubble up from the young staff behind the counter, where a delicious array of smoothies are on offer.

Look a little closer, and you’ll soon discover Katoa is a smoothie bar with a twist – and a greater purpose. Opened last November by The Get Group, it exists to provide a space in which young people are trained with the skills needed to work in customer service, and to also house the Group’s not-for-profit Little Heroes Project.

The Get Group was launched in 2015 by friends Angela Spice-Ridley and Noeline (Noels) Cook, who met while working in adult education. The organisation seeks to provide training in basic career skills to those for whom school is not a natural or easy fit.

“We started by going into schools to run workshops,” explains Angela. “Practical things like barista skills, horticulture, food safety, customer service and interview techniques.”

The pair’s experience working in adult education meant they were able to identify certain gaps that young people were encountering. They realised that filling those gaps would be their mission.

“Noels and I have a passion for young people and love their energy. They have so much to offer,” says Angela, smiling. “We hear a lot that young people don’t know how to work, but have they been taught to? We felt they were getting a bit of a raw deal and wanted to change that.”

The Get Group employs young people to work in all areas of the business. They teach workshops, run school holiday programmes, operate the Katoa Food Truck, and work in the café. They’re also encouraged to give back to the community and are given time off yearly to do so.

It was through one of these altruistic initiatives that the Little Heroes Project came to be. Encouraged to find ways that were meaningful to them and would benefit others, one young wahine chose to help teen mothers by creating and gifting care packages. From the beauty of those small beginnings, something even bigger was born.

A call to the community for donations for these packages resulted in an overwhelming response. The collection and distribution of goods on a larger scale was enough to warrant the Project registering as a charitable trust that now supports individuals and organisations throughout Aotearoa.

Angela explains the Katoa store allows The Get Group to train and employ young people, and to raise funds for the Little Heroes Project. 

“We partner with young entrepreneurs across New Zealand, providing them with a space to showcase and sell their creations,” says Angela. “We also have a range of Katoa merchandise and upcycled clothing for sale, which profit the Little Heroes Project.”

Jorgia Neill first encountered The Get Group when she took their Gateway course while still in high school. 

“We were learning interview skills, and afterwards Noels invited me to do some work experience with them,” the 21-year-old says. “I was able to try a bit of everything to see what I would enjoy the most and where I would thrive.”

Fast-forward four years, and Jorgia now manages the head office in Palmerston North. 

“It was a shock to be asked to join as I didn’t have much confidence in my abilities,” she explains. “This has built my confidence and helped me grow. It’s also helped me to know my worth in the workforce.”

Noels is keen to point out the beautifully collaborative effort that has gone into ensuring Katoa thrives. 

“The biggest thing Angela and I do for each other is to be calm when the other is freaking out,” she says, laughing. “I don’t think I would have survived without her. This venture wouldn’t have got to where it is without it involving the two of us.”

Both women’s husbands are fully committed to the vision, contributing their building and business skills to projects.

Noels sums it all up with a smile: “When all is said and done, it is our incredible team of young people that makes it worth getting up every day and keeping it all going.” 

katoa.org.nz