SEEDS OF SUCCESS
This locally owned building company is proving that people-first values and precision quality can transform the construction game.
WORDS NICKY ADAMS | PHOTOS KATIE COX + SUPPLIED
Sitting down with Flowerday Homes directors Rik and Fiona Flowerday, along with general manager Daren Green, I wasn’t sure what to expect. Flowerday Homes is an anomaly in many ways — unlike many of the other big-hitting builders, Flowerday Homes is not a franchise and has kept its sole base as Tauranga. The company reach, however, is far beyond the Bay.
In the 2024 financial year they were the 27th largest builder in New Zealand and the fourth in the Bay of Plenty by number of building consents issued. This current year sees the ongoing construction of Te Mania, a master-planned subdivision in Te Puke, developed and built by Flowerday Homes. Rik and Fi continue to head up the business they started together in 2014 with the same joint vision today that they had at inception — that they would operate a building company that is, in Rik’s words, “building homes, enriching lives and creating communities.”
The ethos may be the same, but there has been enormous change within the company. They laugh reflectively when Rik admits that “many and expensive” mistakes have been made along the way. But the learning curve has brought them to the place they are now, which is one with a focused lead in Daren Green, and an incredibly high-performing and loyal team. With the additions to their dedicated staff of Brendyn Gray and Mark Hooper, both of whom have extensive industry experience of 20 and 18 years respectively, they also consider contractors and subbies — the majority of whom have consistently worked for them for 10 years — as part of the operation.
2 Spiralis Close
Riding high from the prestigious 2025 Master Builder House of the Year awards, where Flowerday Homes entered two houses (one won Gold, the other won both Gold and a Regional Category) they are collectively clearly excited not just by the accolade but by the judge’s surmise.
Fi shows me the brochure, which states: “What stands out most is the care taken with the build. Every detail has been handled with focus and precision. The result is a home that not only meets the brief but is delivered to a very high standard.”
This, they all agree, is validation of exactly what they strive for on each and every build. As Daren puts it, “If I could, I would say to all clients that every house we build, whether it be a 120sqm dwelling or a 350sqm design and build, our quality and attention to detail does not change. And that’s through a rigorous process that our construction team has set up, and working closely with our sub-contractors who have a gold standard on everything they do.”
Achieving this kind of precision quality across such a vast number of builds is not just good luck. Fi, Rik and Daren have worked tirelessly from the ground up to instill systems and processes, as well as values within the team, to ensure there is no margin for error.
As Fi explains, “We’ve spent a lot of time working on our company core values.” These, Rik says, are: “Honesty, Empathy, Accountability, Respect and Trust — an acronym of HEART — which is at the core of everything we do.”
These values have always been there, but the company has realised the importance of articulating them, which in turn says Daren, “ensures they are delivered on a consistent basis.”
Both Rik and Fi credit Daren with developing and leading the culture of the company to an extent that it’s known that Flowerday Homes is a good place to be a client, as well as a good place to work. There’s an emphasis on staff wellbeing, which is wrapped up within the stringent health and safety measures.
As Fi notes, wellness and mental health are a big part of overall health, in what can be a high-stress industry. Fi reflects on the fact that the cultural shift has led to a more cohesive team not just on the job, but also in leisure time.
“We’ve got a social club, and we do fun activities together. In the office we have lunch around the table and the girls go for a walk afterwards. I enjoy coming to the office, there’s a good vibe here.”
Rik agrees: “It’s not just because we have a fruit bowl and drinks on a Friday — it’s an alignment of our values, which impact every decision we make as a business internally and externally.”
The key word they all agree on — in relation to both staff and clients — is communication. As Fi points out: “Everyone knows their job and what they do. We used to have quite blurred lines, and now it’s a very well oiled machine… Communication is prioritised internally and externally, so there’s lots of comms with clients. From experience we know the thing that people love when they’re building houses is to hear from their builder all the time. But we’re also rigorous on internal comms with one another.”
Daren agrees: “We’ve set up a structure that every staff member in the business contributes to how the model functions. Every person has a voice, and with this system no comment or question goes unnoticed.”
Fi rounds off: “There’s a lack of bureaucracy because we’re not a franchise — we can do what we want. We’re a nimble business.”
Internal streamlining and cohesiveness are reflected in client liaison and satisfaction, which, they comment proudly, is excellent.
As Fi says, “We’ll spend as much time as the client wants or needs — there’s never a rush, it’s always at your own pace. Once things are consented, our construction team takes over. Their allocated project manager will call them regularly and send detailed site reports with updates and photos. They also have access to the BuilderTrend app, which has a live schedule.”
In addition to their goal of absolute customer satisfaction, Flowerday Homes has invested heavily into the concept of sustainability within the building process.
Fi explains: “We’ve got a really keen eye on sustainability — we’re always looking at how to reduce, recycle, repurpose. Te Mania gave us a unique opportunity to break old habits of ‘everything goes in the bin.’ As the sole builder on site, with all trades part of our team, we could educate everyone and shift the culture as we work toward a goal of zero waste.”
Te Mania Point
With so much positivity around Te Mania, both in terms of the process and the outcome, the natural next step for Flowerday Homes is to bring focus to their Design and Build (D&B) arm.
In many ways this feels like going back to grass roots, but with a more experienced and empowered team. The addition of Mark Hooper, who specialises in D&B, and is well known for his expertise, lends them even more gravitas. Each of them is really excited about the creative opportunities that D&B brings — and, they point out, the builders love it too. There is so much scope in this area, not just with products but with the freedom of designs; Daren is emphatic when it comes to what Flowerday Homes brings to this arena.
“If I take my Flowerday hat off, and say right — I’m going to build my dream house tomorrow, I would 100 percent deal with this business, because of the attention to detail, quality and customer focus ethos.”
On a personal basis Daren is highly motivated by delivering results clients can be proud of and by team success.
“What drives me is getting the best out of people. Getting the right people on the bus is an important first step. We have that.”
Rik, on the other hand, is fired up by the big picture. “That’s what inspires me. Te Mania has this old-school community feel — kids wandering from home to the park, neighbours out and about. Seeing that come to life is something I’m really proud of.”
Fiona is passionate about ensuring the brand stands by the strong values that it has been built on from day one. The common ground, as Daren surmises, is on what they deliver: “Quality is in our DNA.”
