SELLING YOUR HOME? Our newest UNO. columnist, Yolande King from EVES Real Estate shows you where to start. She provides you with a few handy tips on why having an agent work in your favour and how to find a good one. So let’s take a look at the process and how having the right team behind you can make all the difference.
PHOTO QUINN O’CONNELL
Do I need an agent?
As a real estate agent I’m biased, but I believe if you find a good agent you won’t regret it. The Real Estate Agents Authority in New Zealand goes to a lot of effort to protect people during a real estate transaction. Without an agent you don’t have that protection. Also, an agent is a well-trained marketer, backed by a quality brand. They know how to draw the right potential buyers to the table and get the best result for everyone involved.
How do I find a really good agent?
By treating the process a bit like a job interview. You are looking for exceptional skills in some key areas. Here’s my list of questions you should be asking to make sure you go into the process of selling your home with the best possible team behind you.
1. HOW CONNECTED IS YOUR AGENT?
Ask your agent about their database, how they plan to make it work for you, and how their company’s networking structure will benefit you. Your chosen agent is going to be the tip of the iceberg; it takes a huge team of experts to sell your home, many of whom you’ll possibly never meet.
2. WHAT IS THEIR MARKETING STRATEGY?
The first 30 days on the market are vital to your sale, and preparation is everything. In my opinion, every campaign needs meticulous planning for the best results. Ask your agent who they think the target audience is for your property, where this audience is likely to be looking, how to best present your home to them, and how this has worked in the past. Also ask about their digital team, and how they monitor and maximise your online presence.
3. WHAT ARE THEIR NEGOTIATION SKILLS LIKE?
It might be your agent who will negotiate your sale and purchase agreement, but it might also involve the auctioneer, one of the auction negotiators, or even the office manager in the case of a multiple offer. The processes in place for all these scenarios need to be robust, to make sure everything is not only legal and fair, but also to ensure the best results for everyone involved. So, when choosing your agent, also consider their wider team and their experience in this area.
4. HOW DO THEY GIVE FEEDBACK?
After a buyer inspection, it is your agent’s job to get detailed answers, not only on the general opinion of your property, but also how it compares to other homes the buyer is looking at, where they see the value, and why. This information is absolute gold, and using it proactively is vital to success. Discuss, in advance, the level of feedback you expect. Ask your agent how they plan to report to you, how often they intend to communicate, and how those reports will be presented.
5.WHAT EXPERIENCE AND KNOWLEDGE DO THEY HAVE?
To get the best result for you, your chosen agent will need to have good local knowledge, demonstrate their experience in selling similar homes, and be able to guide, protect and support you through the sale process. Also ask them for a checklist to help you get your home ready for sale. This often makes the difference between a sale or no sale, and certainly affects the final sale value.
For more watch Yolande’s video tutorials
- Questions to ask agents
- What to expect in the listing appointment
- How to prepare your home for sale