Crockford Real Estate — The Move Is On
Crockford Real Estate looks to the future with a new office in Cherrywood.
PHOTOS TRACIE HEASMAN
Leigh Crockford, founder and owner of one of Tauranga’s few remaining independently owned and operated real estate firms, has built his business the old-fashioned way — through hard work and a well-earned reputation for integrity, professionalism and a strong focus on customer service.
HAVING SPENT OVER 40 YEARS IN GREERTON in the iconic building on the corner of Chadwick and Cameron Roads, Crockford Real Estate has now opened a second office in Cherrywood, run by Leigh’s son, Dane.
FRESH, LIGHT AND INVITING, THE NEW OFFICE also sits next to the excellent Cherry Tree Espresso Bar, with seating outside where you can chat about your real estate needs in a relaxed environment.
BEING INDEPENDENT, Crockford’s are able to adopt a model entirely suited to their ethos as a family business. To build long-term relationships and provide a great experience for everyone, leading to repeat business and referrals to family and friends. Overall, buying and selling with Crockford Real Estate is a relaxed and stress-free affair.
MANY OF THE AGENTS ARE LONG-STANDING, like Geoff Smith, who has been with the firm for 21 years. Residential Sales Manager Janet O’Shea, says, “We have a great working environment at Crockford’s. In an industry where the hours are often long, it’s important to enjoy being at work and to have a laugh along the way.”
JANET EXPLAINS how things work. “When you list your house with us, the experience is a little different. For example, our clients have never paid to advertise their homes. We pay all the advertising costs, including for websites such as trademe. co.nz, realestate.co.nz, propertypress.co.nz and of course, our own website. We also pay to advertise your property in the Bay of Plenty Property Press. The ads include colour photos, full text, an address and a price. And properties are often upgraded to larger ads. We prefer to price houses rather than taking them to auction. That means we don’t cut out conditional buyers, particularly those buying for the first time. For the last year or so, this has meant a fast turnover for many of our vendors. With the nationwide shortage of listings, and the huge influx of buyers, many of our properties have sold for record prices with multiple offers being made.”
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