Blur Eyecare take us behind the scenes on one of their photoshoots, the products of which are gracing every issue’s back page. Keep an eye out for more images on the backs of buses and billboards all over town.


Stu­art Laing and Haidee Man­nix, own­ers of Blur Eye­care: “We are always look­ing for cre­atives who fit with our brand; we have worked with the pho­tog­ra­pher Shawn Rolton for a while, he is excep­tion­al­ly tal­ent­ed. Paul is a man after my own heart; he works in our field of medics (he’s a GP), and spends hours pro­duc­ing an extreme­ly high qual­i­ty pro­duct with the best mate­ri­als. He’s fas­ci­nat­ed by work­man­ship.”

Paul Alsop talks about wet plate pho­tog­ra­phy: “Wet plate col­lo­di­on pho­tog­ra­phy was invent­ed in 1851, and is one of the old­est forms of pho­tog­ra­phy. Far from the safe haven of dig­i­tal pho­tog­ra­phy, the process is ‘wet’ and an image has to be made with­in approx­i­mate­ly fif­teen min­utes in a dark­room before the mix­ture dries out.

Using sil­ver and light, with a side serv­ing of alche­my, I make an archival unique image. In a world of image over­load, the wet plate process slows you down, releas­es you from the con­straints of con­trol and keeps you mind­ful of the phys­i­cal object that is ‘the pho­tograph’.

Mod­ern day use of the wet plate process doesn’t have to be all fun­ny hats and peri­od speci­fic dress­es, I use my tech­ni­cal skill com­bined with an artis­tic eye to cap­ture souls on glass or met­al for eter­ni­ty.”


THE SUBJECTS As with much of Blur’s adver­tis­ing, their mod­els are team Blur; Haidee, Stu­art, Devon and Natas­ja.

Blur Eye­care Tau­ran­ga
46 Spring Street
Tau­ran­ga 3110
+64 7 578 1513

Blur Eye­care Mt Maun­ganui
Shop 1a
169 Maun­ganui Road,
Mt Maun­ganui 3116
+64 7 281 1447