The New Zealand digital landscape has evolved fast, with big changes in consumer behaviour and expectations. Customers research everything online before making a purchase decision. With 90 percent of New Zealand connected to the internet, and over two million of us shopping online, it’s more important than ever to understand your digital footprint. So, where do you start? Hayden Ricketts from Digital Sciences gives us a digital 101 for business.

DIGITAL STRATEGY

Know where you want to be and how you are going to get there. This is the foun­da­tion for your dig­i­tal pres­ence. Don’t head off before you know where you’re going.

DATA + ANALYTICS

Under­stand the health of your busi­ness with ana­lyt­ics, to make smarter busi­ness deci­sions, improve your per­for­mance, and there­fore your customer’s expe­ri­ence. You can’t argue with data!

RESPONSIVE WEBSITE

With mobile usage on the up, ensure your web­site is mobile-friend­ly. It’s worth not­ing that Google will penalise your search rank­ing if your web­site is not!

SOCIAL MEDIA

Only post fun and engag­ing con­tent on your social plat­forms – your fan base doesn’t want to be sold to. Use the Ads Man­ager to do this and put tar­get­ed ads into news­feeds.

UNIQUE CONTENT

There is so much con­tent in the dig­i­tal space, you have to be cre­ative and engag­ing to cut through the noise. Be orig­i­nal, top­i­cal and per­son­al.

TARGET LOCALLY

The beau­ty of the dig­i­tal chan­nel is that you can tar­get users in a speci­fic loca­tion. It’s cost effec­tive, will raise your dig­i­tal pro­file and reduce adver­tis­ing wastage.

CLICKS

Don’t get too caught up on clicks as a mea­sure of a campaign’s effi­ca­cy. Nev­er under­es­ti­mate the val­ue of an ad being seen.

MARKETING AUTOMATION

Auto­mate com­mu­ni­ca­tions such as email or SMS to your cus­tomers, depend­ing on where they are in the sales fun­nel.

COMPETITOR ANALYSIS

Iden­ti­fy your com­peti­tors and eval­u­ate their strate­gies to deter­mine their strengths and weak­ness­es rel­a­tive to your own pro­duct or ser­vice. Try to iden­ti­fy where you can take a com­pet­i­tive advan­tage.

OPTIMISE YOUR WEBSITE

You may have lots of traf­fic com­ing to your web­site, but it’s impor­tant to know what your cus­tomer is doing there and why they are leav­ing. This will show you where improve­ments are need­ed.

BIG PICTURE

You may have mul­ti­ple dig­i­tal touch points but if you neglect one or more, you might be miss­ing out on an oppor­tu­ni­ty. You should under­stand the per­for­mance of all touch points as a whole.

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Want to know more? Get in touch with hayden@digitalsciences.co.nz

or old school style:

Zak 021 248 3000

Hay­den 027 314 0996

DIGITALSCIENCES.CO.NZ