Crockford Real Estate looks to the future with a new office in Cherrywood.

PHOTOS TRACIE HEASMAN

Leigh Crock­ford, founder and own­er of one of Tauranga’s few remain­ing inde­pen­dent­ly owned and oper­at­ed real estate firms, has built his busi­ness the old-fash­ioned way — through hard work and a well-earned rep­u­ta­tion for integri­ty, pro­fes­sion­al­ism and a strong focus on cus­tomer ser­vice.

Leigh bought THE OLD BNZ BUILDING in the 80s.

HAVING SPENT OVER 40 YEARS IN GREERTON in the icon­ic build­ing on the cor­ner of Chad­wick and Cameron Roads, Crock­ford Real Estate has now opened a sec­ond office in Cher­ry­wood, run by Leigh’s son, Dane.

FRESH, LIGHT AND INVITING, THE NEW OFFICE also sits next to the excel­lent Cher­ry Tree Espres­so Bar, with seat­ing out­side where you can chat about your real estate needs in a relaxed envi­ron­ment.

BEING INDEPENDENT, Crockford’s are able to adopt a mod­el entire­ly suit­ed to their ethos as a fam­i­ly busi­ness. To build long-term rela­tion­ships and provide a great expe­ri­ence for every­one, lead­ing to repeat busi­ness and refer­rals to fam­i­ly and friends. Over­all, buy­ing and sell­ing with Crock­ford Real Estate is a relaxed and stress-free affair.

MANY OF THE AGENTS ARE LONG-STANDING, like Geoff Smith, who has been with the firm for 21 years. Res­i­den­tial Sales Man­ager Janet O’Shea, says, “We have a great work­ing envi­ron­ment at Crockford’s. In an indus­try where the hours are often long, it’s impor­tant to enjoy being at work and to have a laugh along the way.”

THE BUILDING TODAY, 40 years on, instant­ly recog­nis­able on the cor­ner of Chad­wick and Cameron Roads.

JANET EXPLAINS how things work. “When you list your house with us, the expe­ri­ence is a lit­tle dif­fer­ent. For exam­ple, our clients have nev­er paid to adver­tise their homes. We pay all the adver­tis­ing costs, includ­ing for web­sites such as trade­me. co.nz, realestate.co.nz, propertypress.co.nz and of course, our own web­site. We also pay to adver­tise your prop­er­ty in the Bay of Plen­ty Prop­er­ty Press. The ads include colour pho­tos, full text, an address and a price. And prop­er­ties are often upgrad­ed to larg­er ads. We prefer to price hous­es rather than tak­ing them to auc­tion. That means we don’t cut out con­di­tion­al buy­ers, par­tic­u­lar­ly those buy­ing for the first time. For the last year or so, this has meant a fast turnover for many of our ven­dors. With the nation­wide short­age of list­ings, and the huge influx of buy­ers, many of our prop­er­ties have sold for record prices with mul­ti­ple offers being made.”

LOCATED AT

Greer­ton, 212 Chad­wick Road. 

Otu­moetai, 34 Cher­ry­wood Dri­ve.

CROCKFORDREALESTATE.CO.NZ